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As cloud communication has become the norm in today’s modern world, it is a near-universal requirement that businesses have some form of online presence, if not as many as possible. Indeed, there are many options, such as websites and profiles on such social media outlets as Facebook, Twitter, Instagram, YouTube, and Yelp!, to name a few. Doubtlessly, there is no shortage of entrepreneurs who use all of the above and then some to promote their brand, complete with software designed to aggregate accounts and automatically send posts...

Facebook today announced the release of its updated version of its iOS app, bringing multiple features and improvements, including hashtag search, restaurant reservations from Pages, and faster Timelines on the iPad. You can download the new version now directly from Apple’s App Store. Here’s the full Facebook 6.4 for iOS changelog: Search for hashtags or tap them in posts to see what other people are saying about a topic. Make restaurant reservations directly on participating Pages in the US. Faster loading and a cleaner design...

Everyone wants to be liked these days. When it comes to social media, it seems we’re all starved for attention. That attention comes in the form of likes. We constantly check for updates every time we post something with the hope that people will click that little button that tells the whole world you liked a picture. The more the merrier. There are many ways to go about getting those ever-important likes, but the easiest and most efficient way, especially for a business, is to target Facebook advertisements. Though Facebook ads have...

Many small and even medium business owners today underestimate the power of social networking as a tool for boosting their enterprises. This is, indeed, quite the error since social networks enable you to effortlessly reach many people in the specific areas you’re interested in. Depending on your business, you can significantly benefit from improving your presence in certain websites, but in order for the endeavor to be successful, this has to be executed with surgical precision. What do you need to consider? Multiple pages If you’re...

With reported earlier that Facebook is preparing to unveil a whole new ad product: video advertisement – a 15-second “TV-style commercials, “the Wall Street Journal citing people with knowledge of the matter added today that the social giant is reportedly planning to launch video ads as soon as this fall and bears a price tag of $2 million per day to reach the full audience aged 18 to 54 on the site. The reported video ads will appear “prominently” on Facebook’s News Feed, giving advertisers more added value while the company...

Instagram today announced the release of its app updated version, bringing it to Instagram 4.1. The updated version will allow you to import videos from your library, automatic straightening for iOS, and video on Instagram for Ice Cream Sandwich. You can download the updated version directly via Apple’s App Store and Google Play. Here is an official changelog: Import Video from Library: Now you can upload videos from your phone’s media library and share them to Instagram. Once you selected the video clip you can import, trim it down...

Facebook today announced that it soon to be bringing changes to its News Feed in order to make it real easier for you to read your older stories which you haven’t able to read. The company’s executive at an event at its Menlo Park Campus unveiled “story bumping,” features by which you can see your older stories which you didn’t able to read but are in actually popular in your feed. The company shared that the new News Feed algorithm responds to signals from you which will includes: How often you interact with the friend, Page,...

Twitter today announced the release of an updated version of Twitter for Android and iOS apps, bringing login verification, photo galleries, search improvements and list management. The add-on login verification will let you approve login requests directly via your mobile app. You can download the updated versions directly via Apple’s App Store and Google’s Play Store. Here is the full Twitter 4.1.4 for Android changelog: Now you can protect your account with login verification in the app. This is a new form of two-factor authentication...

With over 200 million active users under its belt, Twitter is one social media platform not to be missed. While it is an essential marketing tool, brands have a difficult time sorting out through the clutter and truly finding its business value. Considering the amount of tweets businesses receive everyday, it really is hard sifting through it and discovering leads that can be of actual help. So to make Twitter easier and more efficient for your brand, here are some of the best business tips to master the platform. 1. Forget about automation Before...

The social giant has appointed its first Chief Marketing Officer (CMO), Gary Briggs, reports Ad Age. Briggs had switched from his role as VP of consumer marketing at Google to CMO at Motorola and will replace Facebook’s VP of product marketing Eric Antonow. Briggs worked with Motorola as CMO until January 2013. The publication added that Briggs will hold wider responsibilities as compared to Antonow and will lead product marketing, platform marketing and events, communication design, brand marketing and content strategy, product marketing,...