You Are Browsing ‘Sales & Marketing’ Category

Making as much profit as possible is the primary goal of any business activity. If you run a business, you know that this is the main perspective you have in mind when setting your strategy. There are many ways to increase sales online and offline, either by increasing your number of customers, their repeat purchases or the amount they purchase each time. By operating online, you get the opportunity to boost your sales in a cheap way and increase brand recognition. Here are four ways you can increase your online sales and use the internet...

With less people carrying cash, it’s become important for all companies to accept card payments regardless of size. However, whilst debit card is widely accepted, many businesses are still reluctant about accepting credit card. This is mostly due to the fact that the seller is charged every time there is a transaction. This is usually only a tiny fee, but some businesses still feel that they’re losing money by accepting credit card. The opposite is true – not accepting credit card could be causing you to lose out on potential customers....

The internet is a wonderful thing. Since its invention it has radicalised how we look at some of the most basic things, like communication, shopping, selling, buying, trading, and living our lives overall. But the thing that truly got hit were the traditional notions that were almost etched in stone, right till the point when the internet came and flung that rule book out of the virtual window. The one thing that has evolved drastically is marketing. No other field has seen such a leap forward or should I say branched out so much from...

Direct selling opportunities abound, and nearly everyone has a few friends in the business. You’ve probably seen the Facebook posts, social media parties, and eager invitations, but is direct selling really right for you? There are a lot of myths about the idea of direct selling, but the truth is that this is a legitimate way to add to your income. You get access to quality products and an appealing source of income that’s conveniently available on the side of your other commitments. Here are a few reasons to consider the direct...

Companies rely extensively on the intuition, wit and expertise of their marketing team. From the outside, what may look as a mere guessing of trend or perhaps very persuasive strategy of selling their products, marketing teams have a lot to work on before they arrive at a plan to make things work for the company. Rightfully so, marketers are categorised according to what drives their decision and choices along the way. According to this info graphic there are three types of marketers, those who listen to their gut, those who analyse trends...

Retail stores rely on product displays to bring foot traffic into the stores and entice customers to buy. The retailer will ask numerous questions such as, what do I put in the window? What should be the first thing a customer sees when they walk into the store? How big should a retail display be? How many displays should I have? Many retailers neglect their shop’s windows, thinking that customers who need what they have to offer will simply come looking. But, in most cases, the store that doesn’t make an effort to entice...

In this world of the web almost everything is looked on the internet, whether it is booking you next flight, making dinner reservations or checking out your local plumbing service and comparing the rates and reviews to another plumbing service in the city, the internet is a reservoir of information. In such a situation, it is absolutely imperative that you pay close attention to the content that your site is handing out. If you are a business or a service working online, content management is a very serious issue, that cannot be taken...

Running an online business is no walk in the park. Rather, a more appropriate analogy would be a hike on a treacherous terrain that has the occasional treats of wildlife and the forbearing of tumultuous weather. Now this can be the state of affairs if you know absolutely nothing about the world of online business. But luckily there are a lot of resources out there that are great at offering you the right kind of help. Google AdWords is by far the most popular advertising platform out there and you would have to be on AdWords to maximise...

The internet has and will continue to change the way we conduct business. Nearly 90% of the US and Canadian population is on the internet. And of those 90%, the majority of them use it for shopping and business. If you’re a business owner who’s looking to take your business to the next level, digital marketing is your best bet. So, what is digital marketing? The business dictionary defines “digital marketing” as the “promotion of products, or brands, via one or more forms of electronic media.” This includes SMS, e-Mail, social...

No matter what area of marketing you work in, there are some fantastic lessons to be learned from others. Successful marketing campaigns that make an incredible impact can inspire others to create effective campaigns, as well as cause many ‘I wish I’d have thought of that’ moments. Enjoy this great rundown of five of the best marketings to boost your creativity. #1 Nike – Just Do It Nike’s ‘Just Do It’ slogan is one of the most recognizable brand slogans in the world. If, however, you were born any later than the 80s,...