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Digital marketing is important these days for both e-commerce and local businesses providing a service. However, for local businesses, it seems a traditional marketing route is preferred to the use of digital marketing because they think that’s the only option they have. Of course, that doesn’t mean you should ignore digital marketing practices, it just means you should consider using both to help gain more exposure. Leaflet distribution, postcard handouts, posters, and billboards are just some of the many traditional marketing methods...

An integral part of a succesful business is successful advertising. Advertising is how you ensure that your business is seen by people, it gets people’s interest and captivates them. Without it, not many people would know about your business, meaning you wouldn’t be as successful! With that being said, it can be difficult knowing how to correctly advertise your business, so here are the best 4 things you can do. TV Ads This is an expensive option, however it is the most effective in terms of exposure! Television ads are put up...

If you’re running a small business, you’ll have plenty of options for marketing in front of you. Whether you choose traditional methods or online advertising, you’re sure to generate some business. However, small businesses usually have small budgets, so it’s important for you to invest in the marketing methods you know will work. When it comes to marketing online, there are an overwhelming amount of choices. Here are five of the best for getting results. Blog With the new Fred update that Google has introduced, it’s more important...

If you’ve got a business, no matter your area of interest or expertise, you’ll soon find out that an effective marketing strategy can make all the difference. Whether you have a small startup or you have grand plans to conquer the world, it’s essential to get the message out there and start ensuring people know who you are and what you’re about as quickly as possible. If you’ve got plans in the pipeline or you’ve recently launched a new company, here are some of the best techniques to try. Image Source Online marketing Billions...

There are so many new marketing techniques and gimmick advertising strategies popping up all the time that it’s really easy to get distracted and caught up in the hoopla. That’s why business owners always need to take a step back, look at their advertising foundation, and make sure their promotions aren’t causing them to slip into obscurity. As far as local business marketing is concerned, companies often put forth a huge effort when they first start a new marketing campaign, but after a year or so they tend to let it fall by the...

All new business owners need to identify the best promotional methods. The issue is that most people won’t have a lot of money to invest during the early stages. That is why we’ve published some ideas on this page that won’t break the bank. See if any of them are suitable for your brand before pushing ahead. If you play your cards right, you could see a healthy return on the expenditure. You just need to ensure you target the right people. There is no point wasting money on putting your company in front of individuals who don’t...

Image Source Rebranding your business can be a risky route to go down, but at the same time, it could be completely necessary or, better yet, a huge success that sees’s you quadruple your revenue. Cough. Subway. Cough. The campaign is now only known as Jared’s campaign. Anyway, the only way to ensure your rebrand is going to be a total success, like the Top 10 according to http://www.businessinsider.com, is to make sure that you plan your attack as thoroughly as possible. You will want to create yourself a walkthrough guide that leaves...

If there’s one thing every business professional fears, it’s a PR disaster. Good PR is integral to the performance of your business and whether or not it will stand the test of time. One little slip-up – even one that seems minor at the time – can easily cost you your entire life’s work, and no business professional wants to watch everything they have built crash and burn. Part of the issue with a PR disaster is that the public and the media love to complain. Bad news tends to do the rounds a lot more than...

If you’ve got a great idea for a business then it’s normal to get excited about the journey you’re about to undertake. However, the idea and big vision and will to succeed will only get you so far. To really make it, you’re going to need to know how to market your business. This is a huge part of any business, but most entrepreneurs aren’t experts in marketing – their skills lay elsewhere. But don’t fear, because with a few hints and tips, you can get your marketing strategy off the ground. Knowing Your Customers Your...

Something that all business owners know with clarity is that marketing is a vital part of the whole process of keeping on top in the world of business. This is how companies survive, but there is another side to it which is not spoken of quite as often, and yet is almost more important. We are talking about the process of keeping marketing above board and legal at all times. This might actually be more difficult than you think, as there is a lot of different legal aspects which need considering in any marketing campaign. Let’s take a...