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This is a guest post, courtesy of Adam Steele, the founder of Loganix, a popular SEO fulfillment company located in beautiful Vancouver, British Columbia, Canada. So you want your startup to get some attention? You’re in for a lot of work, because there has never been more noise to shout over. If you want to stand out, you’ll need to be agile, active with your audience and prepared to prove your worth with defining content. Sure, that sounds hard, but it’s not as bad as it sounds. All you need is the right set of fundamentals to...

With everything going online, it can be difficult to choose whether you should promote your company via traditional methods such as print or merchandise. Although some companies may not feel they need these techniques any longer, there are still industries where this type of advertising is still a prevalent part of their business plan. Organizations that attend lots of conferences, for example, need objects and merchandise that potential customers can take away from the event to give them a little reminder about who they spoke to. For...

For any business, the main goal is always to try and increase sales as much as you possibly can. The big question, however, is how exactly to go about doing this! Online sales are booming as more and more people hit the internet to purchase the goods or services that they are looking for. Many business owners can be put off from trying to increase their sales as they think they have to make lots of drastic changes to their business. However, this is not the case at all and you can make small, gradual changes and test them out to see what...

Making as much profit as possible is the primary goal of any business activity. If you run a business, you know that this is the main perspective you have in mind when setting your strategy. There are many ways to increase sales online and offline, either by increasing your number of customers, their repeat purchases or the amount they purchase each time. By operating online, you get the opportunity to boost your sales in a cheap way and increase brand recognition. Here are four ways you can increase your online sales and use the internet...

With less people carrying cash, it’s become important for all companies to accept card payments regardless of size. However, whilst debit card is widely accepted, many businesses are still reluctant about accepting credit card. This is mostly due to the fact that the seller is charged every time there is a transaction. This is usually only a tiny fee, but some businesses still feel that they’re losing money by accepting credit card. The opposite is true – not accepting credit card could be causing you to lose out on potential customers....

The internet is a wonderful thing. Since its invention it has radicalised how we look at some of the most basic things, like communication, shopping, selling, buying, trading, and living our lives overall. But the thing that truly got hit were the traditional notions that were almost etched in stone, right till the point when the internet came and flung that rule book out of the virtual window. The one thing that has evolved drastically is marketing. No other field has seen such a leap forward or should I say branched out so much from...

Direct selling opportunities abound, and nearly everyone has a few friends in the business. You’ve probably seen the Facebook posts, social media parties, and eager invitations, but is direct selling really right for you? There are a lot of myths about the idea of direct selling, but the truth is that this is a legitimate way to add to your income. You get access to quality products and an appealing source of income that’s conveniently available on the side of your other commitments. Here are a few reasons to consider the direct...

Companies rely extensively on the intuition, wit and expertise of their marketing team. From the outside, what may look as a mere guessing of trend or perhaps very persuasive strategy of selling their products, marketing teams have a lot to work on before they arrive at a plan to make things work for the company. Rightfully so, marketers are categorised according to what drives their decision and choices along the way. According to this info graphic there are three types of marketers, those who listen to their gut, those who analyse trends...

Retail stores rely on product displays to bring foot traffic into the stores and entice customers to buy. The retailer will ask numerous questions such as, what do I put in the window? What should be the first thing a customer sees when they walk into the store? How big should a retail display be? How many displays should I have? Many retailers neglect their shop’s windows, thinking that customers who need what they have to offer will simply come looking. But, in most cases, the store that doesn’t make an effort to entice...

In this world of the web almost everything is looked on the internet, whether it is booking you next flight, making dinner reservations or checking out your local plumbing service and comparing the rates and reviews to another plumbing service in the city, the internet is a reservoir of information. In such a situation, it is absolutely imperative that you pay close attention to the content that your site is handing out. If you are a business or a service working online, content management is a very serious issue, that cannot be taken...