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The internet is a wonderful thing. Since its invention it has radicalised how we look at some of the most basic things, like communication, shopping, selling, buying, trading, and living our lives overall. But the thing that truly got hit were the traditional notions that were almost etched in stone, right till the point when the internet came and flung that rule book out of the virtual window. The one thing that has evolved drastically is marketing. No other field has seen such a leap forward or should I say branched out so much from...

Direct selling opportunities abound, and nearly everyone has a few friends in the business. You’ve probably seen the Facebook posts, social media parties, and eager invitations, but is direct selling really right for you? There are a lot of myths about the idea of direct selling, but the truth is that this is a legitimate way to add to your income. You get access to quality products and an appealing source of income that’s conveniently available on the side of your other commitments. Here are a few reasons to consider the direct...

Companies rely extensively on the intuition, wit and expertise of their marketing team. From the outside, what may look as a mere guessing of trend or perhaps very persuasive strategy of selling their products, marketing teams have a lot to work on before they arrive at a plan to make things work for the company. Rightfully so, marketers are categorised according to what drives their decision and choices along the way. According to this info graphic there are three types of marketers, those who listen to their gut, those who analyse trends...

Retail stores rely on product displays to bring foot traffic into the stores and entice customers to buy. The retailer will ask numerous questions such as, what do I put in the window? What should be the first thing a customer sees when they walk into the store? How big should a retail display be? How many displays should I have? Many retailers neglect their shop’s windows, thinking that customers who need what they have to offer will simply come looking. But, in most cases, the store that doesn’t make an effort to entice...

In this world of the web almost everything is looked on the internet, whether it is booking you next flight, making dinner reservations or checking out your local plumbing service and comparing the rates and reviews to another plumbing service in the city, the internet is a reservoir of information. In such a situation, it is absolutely imperative that you pay close attention to the content that your site is handing out. If you are a business or a service working online, content management is a very serious issue, that cannot be taken...

Running an online business is no walk in the park. Rather, a more appropriate analogy would be a hike on a treacherous terrain that has the occasional treats of wildlife and the forbearing of tumultuous weather. Now this can be the state of affairs if you know absolutely nothing about the world of online business. But luckily there are a lot of resources out there that are great at offering you the right kind of help. Google AdWords is by far the most popular advertising platform out there and you would have to be on AdWords to maximise...

The internet has and will continue to change the way we conduct business. Nearly 90% of the US and Canadian population is on the internet. And of those 90%, the majority of them use it for shopping and business. If you’re a business owner who’s looking to take your business to the next level, digital marketing is your best bet. So, what is digital marketing? The business dictionary defines “digital marketing” as the “promotion of products, or brands, via one or more forms of electronic media.” This includes SMS, e-Mail, social...

No matter what area of marketing you work in, there are some fantastic lessons to be learned from others. Successful marketing campaigns that make an incredible impact can inspire others to create effective campaigns, as well as cause many ‘I wish I’d have thought of that’ moments. Enjoy this great rundown of five of the best marketings to boost your creativity. #1 Nike – Just Do It Nike’s ‘Just Do It’ slogan is one of the most recognizable brand slogans in the world. If, however, you were born any later than the 80s,...

Digital marketing is important these days for both e-commerce and local businesses providing a service. However, for local businesses, it seems a traditional marketing route is preferred to the use of digital marketing because they think that’s the only option they have. Of course, that doesn’t mean you should ignore digital marketing practices, it just means you should consider using both to help gain more exposure. Leaflet distribution, postcard handouts, posters, and billboards are just some of the many traditional marketing methods...

An integral part of a succesful business is successful advertising. Advertising is how you ensure that your business is seen by people, it gets people’s interest and captivates them. Without it, not many people would know about your business, meaning you wouldn’t be as successful! With that being said, it can be difficult knowing how to correctly advertise your business, so here are the best 4 things you can do. TV Ads This is an expensive option, however it is the most effective in terms of exposure! Television ads are put up...