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There are so many new marketing techniques and gimmick advertising strategies popping up all the time that it’s really easy to get distracted and caught up in the hoopla. That’s why business owners always need to take a step back, look at their advertising foundation, and make sure their promotions aren’t causing them to slip into obscurity. As far as local business marketing is concerned, companies often put forth a huge effort when they first start a new marketing campaign, but after a year or so they tend to let it fall by the...

All new business owners need to identify the best promotional methods. The issue is that most people won’t have a lot of money to invest during the early stages. That is why we’ve published some ideas on this page that won’t break the bank. See if any of them are suitable for your brand before pushing ahead. If you play your cards right, you could see a healthy return on the expenditure. You just need to ensure you target the right people. There is no point wasting money on putting your company in front of individuals who don’t...

Image Source Rebranding your business can be a risky route to go down, but at the same time, it could be completely necessary or, better yet, a huge success that sees’s you quadruple your revenue. Cough. Subway. Cough. The campaign is now only known as Jared’s campaign. Anyway, the only way to ensure your rebrand is going to be a total success, like the Top 10 according to http://www.businessinsider.com, is to make sure that you plan your attack as thoroughly as possible. You will want to create yourself a walkthrough guide that leaves...

If there’s one thing every business professional fears, it’s a PR disaster. Good PR is integral to the performance of your business and whether or not it will stand the test of time. One little slip-up – even one that seems minor at the time – can easily cost you your entire life’s work, and no business professional wants to watch everything they have built crash and burn. Part of the issue with a PR disaster is that the public and the media love to complain. Bad news tends to do the rounds a lot more than...

If you’ve got a great idea for a business then it’s normal to get excited about the journey you’re about to undertake. However, the idea and big vision and will to succeed will only get you so far. To really make it, you’re going to need to know how to market your business. This is a huge part of any business, but most entrepreneurs aren’t experts in marketing – their skills lay elsewhere. But don’t fear, because with a few hints and tips, you can get your marketing strategy off the ground. Knowing Your Customers Your...

Something that all business owners know with clarity is that marketing is a vital part of the whole process of keeping on top in the world of business. This is how companies survive, but there is another side to it which is not spoken of quite as often, and yet is almost more important. We are talking about the process of keeping marketing above board and legal at all times. This might actually be more difficult than you think, as there is a lot of different legal aspects which need considering in any marketing campaign. Let’s take a...

As a business owner, digital marketing should be on the top of your priority list. With the vast majority of consumers today using the internet to find new brands, products and services to purchase, a strong digital marketing campaign is a necessity if you hope to reach out to a large number of people. Whilst they are many ways in which you can carry out your digital marketing campaign, standing out from the crowd can be difficult. Here are some of the top ways to improve your company’s digital marketing campaign. Improve Your Education One...

You can read a hundred books on how to advertise online effectively, but ultimately it all comes down to one thing: the people who will be seeing your advertisement. And what do those people want? Well it’s not what you want, it’s what they want. And as such, you should be doing your utmost to delivering what they need. In the end, advertising isn’t just about you can get out of it, it’s also about what you give out, too. The very best advertising campaigns are the mutually beneficial ones that reward everybody. Visual Content...

When was the last time that your business thought about how its social media presence can be improved? Businesses often go through the motions when it comes to dealing with social media platforms. They put out press releases, occasionally post some shareable content and maybe run a promotional competition. But there is much more that can be done. If you get your approach just right, you will certainly be able to attract new customers to your business. Here are some tips to help you out. Create New Imagery for Your Accounts Social media...

Marketing your business effectively could be the difference between success and failure. Great ideas, market research, fantastic employees and industry contacts are all vitally important, but if your customers and clients don’t know who you are, then you won’t be receiving any revenue from them. For businesses large and small, however, marketing can be complicated. There are many channels to choose from and a multitude of tools to use. If you’re not sure where to start, then here are a few tips. Number 1: Content, content, content Content...