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In business, you should always be looking at how you better build those leads that you rely on. Sharpening the focus on your target market. Finding the most effective ways to reach more people in it. Seeing what messages have the most impact. That’s what you should be doing and it’s what data can help you excel at. If you want more clout to your marketing, this is what you should be looking at. Image Source Where does your target market go? Once you have a good idea of your target market, it’s all about finding the best ways to...

There are many ways we can look after our business, but what is the most valuable thing we need to protect? Our staff are a valuable commodity, but it’s the information we hold that has the most currency. This is why there is a major awareness campaign on the dangers of internet crime. The laptop seems to be deadlier than the sword now. And as a business, it is our duty to look after our information, and our customers’ information, as best as we can. And it’s not just about making our company a virtual Fort Knox, we need to be able...

Virtual private networks are becoming increasingly popular as they present many benefits to your web browsing experience. With that being said, how can your business use a VPN, and what benefits will it bring? (Image source: http://bit.ly/2lbOftM) VPNs Protect Business Information One of the main benefits of a VPN is that it allows you to browse the web securely. What this means is that your information is protected at all times from prying eyes. Consequently, you can protect vital business information as well as client info too. For...

More people than ever are taking to starting a business these days. And while there is plenty of opportunities out there, it’s important to understand there is also a lot of competition. And the big question is, what is it about your startup that is going to differentiate you from your rivals? The good news is, there is a huge range of technology that is available now, for startups, freelancers, and small businesses. And using these tech tools can help you get a tighter control over your workflows, your contracts, and everything else...

Image Source There’s no doubt whatsoever that, in the modern era, technology is an indispensable part of any business. Technology is an inherent part of every single person’s life now. We use it to communicate, to find love, to shop, to read the news; the list really does go on and on. So it goes without saying that there is no chance that the business world wouldn’t find itself completely revolutionized thanks to technology. Far too often, businesses, particularly ones that have been around for some years, assume that...

Every day, in a business environment, employees access confidential information. This is either through snooping, or by accident. Luckily, through simple and effective internal procedures, it is possible to prevent this information from leaking. These procedures will protect employees and clients’ most confidential and valuable information. Be conscious of where significant information and data are placed and who has access to them. The Dave Ramsey security system can assist in this. Expand on a suitable use policy for all employees...

So, you’ve got a marketing campaign going and everything seems to be going fine. And then suddenly a question hits you: “How does my web host affect my marketing campaigns?” This might not be something that you’ve thought about before because it didn’t seem like there would be any effect. However, the web hosting provider you use can have potentially major effects on your marketing campaigns, especially when it comes to your SEO rankings. You should be prepared to address all of the below points before you move on with your...

Image Source For most businesses, the data that they store is incredibly important to their operations. Without it, even small tasks can become impossible. In most places, there are also legal reasons to look after business data; especially if it’s customer or staff information. But, looking after data can be a challenge. It’s hard to know exactly what to do, especially when it comes to payments. So, to help you out, this post will go through some of the best practices to use when storing data. Cloud Storage As a business, you shouldn’t...

Cloud computing is already present and is definitely going to be the future businesses. Though its advantages are eminent, there are still a great number of businesses yet to embrace the technology. Here is why you should switch to cloud business computing fast. Before technology brought the internet, handling company data was a literal nightmare. It meant having an entire large room dedicated to archiving company records. It also meant investing in high-security facilities to ensure that your sensitive information is protected. For those...

The technology you use is one of the most intimate parts of your business. These days, it is likely that your business uses many different kinds of technology. On the one hand, all this tech works to massively help your business do what it does best. But on the other, the more technology you have, the more likely it is that some of it will fail at some point. This is just part of the process of using computers, unfortunately. However, all is not lost. As long as you have a plan in place for when the worst does happen, you can feel much...