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Although more people than ever are launching a new business from home, not many of these entrepreneurs give serious thought to the importance of SEO. It’s easy to fall into the trap of believing that SEO and digital marketing are only reserved for those big-name brands that dominate a sector. However, no matter the size, scope, or sector of your home business, getting found online is always vital. SEO is now an essential business strategy for businesses of all sizes. Whether you’re a local business attracting local customers...

By now we’ve all accepted that social media as a part of our daily lives, in fact, it could be said that we rely on social media a lot more than we did even a couple of years ago to keep up with the latest happenings around the world and that of friends and family. But do you know how these platforms magically feed its users bite-sized chunks of information that is relevant to them?  Although it may seem uncanny to see an ad pop up for airline tickets after you’ve just searched Google for a trip, there is nothing coincidental about...

It is not enough for you to just sit and wait for slowed down broadband speeds to pick up when you can do something about it. Taking that step to test your internet connection is a process that takes just a few minutes of your time and you can end up figuring out the cause of your problems and fixing it. It is important to note that broadband speeds can be slowed down by a number of factors like quality of the wiring or distance from the exchange. These among other factors come into play when assessing the accuracy of determining...

Blogging offers a business an effective way to attract new customers and keep old ones. However, there are still a large number of small and large companies alike that haven’t yet invested in this marketing tool. For business owners who aren’t sure if a blog is a smart investment, keep reading to learn about the benefits it offers. Attract a New Audience One of the main reasons a business owner should start a blog is because it can help with promotion. Blogging is an effective way to attract a new audience because...

Overview Typically, videos and photos are taken in 2-dimension (2D). While it was state-of-the-art just a few decades ago, technological advancement has made it possible to move from 2D to 3D, not just with videos and photos, but in everything imaginable. 360-degree virtual reality (VR) creates an exceptional experience for its audience. It brings about total immersion into the virtual environment being created. The use of 360 VR videos can be adopted in any industry. Below are some of its benefits for both corporate and personal...

When it comes to B2C marketing, businesses should know effective methods for reaching potential customers. In order to reach customers, your emails need to be eye-catching, clever, and relevant. People receive dozens of emails daily, so they require extra incentives to open and read the emails. Providing all of this in an email can be a challenge. However, using these marketing techniques can provide better results. Make Subscribing and Unsubscribing Easy This seems like a counterintuitive task for businesses who want to use B2C marketing....

It would be fair to say that PC security has well and truly been brought into the forefront of the public eye over the last few years. Once upon a time the odd person might have been armed with antivirus software, now it is recommended for everyone courtesy of some high-profile security breaches that have brought absolute chaos to some companies. While the big news stories might focus on said companies, the threats still exist for domestic users. This is what today’s article is all about and if you are serious about protecting yourself,...

We have now entered industry 4.0 which emphasizes on automation and digitisation. That said, it is now more important for brands to maintain its reputation and market value on the online world which will eventually reflect in the offline market as well. Before understanding why let us see what exactly Net Promoter Score is. In simple words, it is a management tool which lets companies understand its relationship with the customer base. It works as an alternative to market research on customer satisfaction and their loyalty towards a brand...

This award winning app is getting the world to read again and it is good. Kids spend a dubious amount of time on their parent phone, playing games browsing the internet. While there are parental controls out there, very few of them are effective to make a difference and have a positive impact on the children. FaceMetrics is a different kind of app that not only keeps a close eye on what your minor is doing online, but encourages them to read. With daily reading goals that motivate your kids to read, FaceMetrics encourages self-reading...

We are in the age where social media can have a significant impact on your website’s SEO. Therefore, you will need to answer the following questions every day: What time of the day do your social media posts get the most engagement? What are your top performing social media posts? Is your social media marketing strategy improving your page ranking in any way? Do you have any high-authority friends/followers who react to your content? With a bulk of questions to answer, it is clear that you cannot do this by yourself. This is why...