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Advertising is a huge part of operations for the majority of businesses out there. It doesn’t matter if it’s a small business or a large business that you run, it’s important to get the word out, create a brand, and start forming loyalty among clients/customers. All too often businesses will attempt to put together marketing campaigns in-house and then wonder why they aren’t getting the results they had hoped for. So how do you know if you should seek professional help with your marketing campaign, in particular an email campaign?...

Stay at home moms – and dads – of the world – are you feeling the pinch, but don’t feel you are ready to go back to the workplace yet? Being a parent with young kids can be tough on hard working families, and you are often caught between earning an income and looking after your little ones. If this sounds like your situation, then this post is for you. The good news is there are many different ways that moms and dads can earn a little extra cash while looking after their kids, and we’re going to go through a few of...

If you just accidentally deleted a file or have a hard drive that seems to have failed – there’s no need to panic quite yet. It is actually possible to recover data that has been deleted or is on a failed hard drive – but if you intend to do that you should be very carefully. From right now up till the point that you actually recover your data, it is going to be fairly vulnerable. In other words, doing the wrong thing could very well make the data unrecoverable – which is certainly not what you want. With that in mind, here are...

There are two SEO campaign processes namely off-page optimization and on-page. In case you have an organization or business with a website, you may have realized how important it is to optimize it for SE (search engines and that is exactly what SEO is designed for. According to our statistics at https://www.linksmanagement.com/how-to-find-keywords/ , every month Google receives more than 100 billion search queries across the globe from users looking for whatever info they want. In this case, if you really want your site to appear in the...

The Basics We have all gone through the horrifying time when one accidently ends up deleting / losing the most important piece of document on our computers and just can’t find it anywhere. There is no back up on a pen drive, on the cloud, not even a copy mailed to a colleague and all one can do is pray that the IT guy can recover the file for you. The saviour of our times, the IT guy seems to have just the right software to pull us out of trouble, whether it was due to a hard drive crash, virus attack or simply absent minded deletion...

All types of businesses have all sorts of information which either needs to be protected, or does not need to be protected. Information that does not need to be protected can include aspects such as: the company’s contact details, the company’s registered trademarks, the policies and procedures that the company uses, and other information such as the company’s registered office or where other offices are based. Information that does need to be protected, and as such should be protected carefully, can include: passwords for the company’s...

Information can a funny thing. It’s usually defined as facts about something or someone. For instance, your date of birth and your name are classed as information. The top-speed of a fighter jet is also counted as information, and the number of planets in our solar system is also another piece of information. Information is completely neutral because, assuming they are indeed facts and not made up, they represent statistics and the truth. Unfortunately, as innocent as information can be, it’s the way we chose to use it that can make...

There are all different kinds of considerations for business owners to get their heads around, one of these is that of computers. They have changed the way the world works and indeed completely revolutionised how businesses have operated. But, they can also be the source of all kinds of issues that can be mitigated with proper planning and maintenance. It is easy to overlook such things when you are going into business for the first time but it can be deadly and see your business fall into an early grave. Here are some considerations...

There has never been a better time start a business, or boost your business than right now. There are so many tools on offer, thanks to developments in hardware and software and it’s easy to get delusions of grandeur before you’ve even started. So, with all these amazing tools on offer, how do you use them correctly? Well – it all starts with your website. You might have a physical storefront, or you might not. It doesn’t matter because either way, you’ll need a website to get started with using modern technology for business. A...

We have all got our favourite bloggers and vloggers, and take time out of our day to regularly tune in to listen or read about what is on their mind, what they want to talk about and what they feel we should be taking notice of. Think about recent big news stories or scandals: the chances are that your favourite blogger or vlogger put together a piece that explained their thoughts, how they thought the news story or scandal would affect the world and why they thought we should all be taking notice of it and either negating the subject...