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Mapping your customer journey is one of the most cost-efficient ways to boost your business and turn prospective customers into loyal brand advocates. Focusing on the customer journey yields 55 percent more revenue from cross-sells and 250 percent more revenue from customer referrals, Aberdeen Group research shows. Motivated by these types of results, more companies are implementing customer mapping, with Gartner projecting that 60 percent of large companies will have in-house customer mapping capability by 2018. These numbers build a...

Starting your own business can both be exciting and frightening at the same time. It’s one thing having an idea, one that you feel very passionate about. But quite another to turn it into a business and a success. Most new businesses will fail in the first year because of some of the primary attributes of running a business. They will have either been ignored or not done in the right manner. The idea could be amazing, but if not implemented correctly, could turn into a bad one. That is why I am going to share with you some of the technical...

If you supply products to other businesses, you need to make running a business easier for your clients to do. If buying from you is too difficult, businesses can go to someone else to make things easier. So, as a supplier, keeping your clients involves being simple and pleasant to work with. You should avoid creating unnecessary problems for your clients so that they’re happy to keep working with you for as long as possible. Making an effort to do this, instead of just assuming it will happen on its own, is essential if you want...

One of the biggest issues that many businesses tend to run into is that they have a habit of acting as though the good times are going to last forever. They assume that, just because everything in their business is functioning perfectly right now, that it’s going to continue just like that for the foreseeable future. Of course, the truth is that, no matter how well you run your business, there are always going to be things that can potentially go wrong. However, that doesn’t mean that there aren’t steps you can take...

For anyone starting up in business, the cost of starting it all up is more than real. Even from getting new computer equipment can be costly, then there are things like office space and inventory that need to be considered. But if you spend too much money in the early days, it can have an effect on your profits. The less that you spend initially means the more profit that you will have to play with later on. So being able to reduce the costs can mean many benefits for your business, especially as you’re setting it up. Some costs you...

Image Source The business landscape can be brutally competitive. As a brand trying to make its way in any industry, no matter how global or local that industry’s reach may be, it can be hard to find a secure spot amongst a sea of already-established competing companies. The goal is to build a stable client-base to ensure a consistent flow of income, but that’s easier said than done when the majority of your target market seems to already be taken by the other big players in the game. What helps a brand sell more than its competitors?...

Money is so important in any business. It is what makes everything happen (or not, if there is a distinct lack of cash flow). It can help you to reinvest in your business, invest in other things, as well as keeping you on track to make payments and keep out of debt. So as a result, it is very important to keep track of your costs and be active in keeping costs low. There is no need to spend money unnecessarily. Of course, there are some things that you need to spend money on as has been mentioned, to reinvest and help the business grow....

It’s become almost a myth, the idea that you can start up a company with little capital, a few employees and make your fortune. However, the reality of the situation is often a little different. In fact, you need to know just what it is that will make your startup successful to even make your money back, let alone get the dollars rolling in. So keep reading to find out some of the least known and most coveted secrets successful startups know and how they apply to your venture. Flexible and dedicated employees Startups succeed or fail...

There is something depressing about dirt. A mucky kitchen, a smelly pond, a grubby car seat – something within says we should steer clear. How much of that is caused by upbringing and how much by an instinctive awareness that dirt is dangerous, who can say? But there is no doubt that when it comes to the workplace, cleanliness is next to productivity. Good for Workers A clean workplace means a more effective workforce. Dirt harbors bacteria and other microbes. An outbreak of norovirus can rapidly shut down an entire workshop, and an...

Lots of business owners complain about having to interview new potential employees every couple of months. Many of those entrepreneurs work hard to reduce staff turnover, but they never manage to succeed. That is because the individual doesn’t have the right information, and they don’t take the best approach. With that in mind, there are some tips and tricks on this page that all bosses should consider. In nearly all instances, these ideas will encourage staff members to stay with the company. Individuals might have to tailor some...