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The last thing you want when you’re a business owner is a disaster that could finish you off. In any industry, there are risks. Businesses don’t always succeed. Sometimes, it’s impossible to avert disaster, but it often pays to be prepared. If you run a business, here are some tips to help you keep moving in the right direction. Prioritizing health and safety If you own a business, you are responsible for ensuring that it meets health and safety standards. If somebody sustains injuries on the property while you’re in charge, and...

There are a lot of people in business who are always looking the next great thing or the latest trend. That’s certainly true in the marketing world where one minute we’re talking about SEO and the next it is content. No sooner have people kicked into high gear on content, we’re thinking about apps and then VR. But let’s be honest, some of the oldest ideas in marketing are still the best. Keywords The Right Way Say what you like about keywords but if you use them the right way they work a treat. This means they shouldn’t overcrowd...

Travelling for work is a common thing of this day and age. With companies and businesses, from the start-ups all the way to the market leaders, dealing with clients on a national, and even international, level, it’s sometimes a must that the owners show their face. The majority of the current generation of CEOs and bosses are going to be of a certain age where technological advances such as video calls weren’t readily available for them, so they’re going to be inclined to want to do business face to face. They’re going to want...

We have all come across video tutorials that guide us on how to do something. Do you need to repair a leaky faucet? No problem. Just find a video that explains how it is done, and your faucet problem is a thing of the past. This capacity to become self-taught or to teach others on any given subject is unique to our generation. Unfortunately, most businesses do not take advantage of this capacity. They are yet to make “how to” videos about their products, services, or even their frequently asked questions (FAQs). But how do...

Image Source You might think that opening up a new business on the market requires doing everything the hard way. For instance, you will need to decide what your business plan is and then work to attract a customer base. You’re going to have to pour a lot of money into investments as well, and there’s no way around the heavy costs. Is this completely true, though? Actually, there are ways you can start a business without entirely starting from scratch with a blank page. Buy An Existing Company Image Source You might want to think...

Image Source There’s no doubt whatsoever that, in the modern era, technology is an indispensable part of any business. Technology is an inherent part of every single person’s life now. We use it to communicate, to find love, to shop, to read the news; the list really does go on and on. So it goes without saying that there is no chance that the business world wouldn’t find itself completely revolutionized thanks to technology. Far too often, businesses, particularly ones that have been around for some years, assume that...

As the owner of a business, it’s often your job to be able to take a bird’s eye view of proceedings and understand the big picture. This is undeniably an incredibly valuable thing to be able to do. Sometimes it’s impossible to really understand how your business is functioning until you take the time to step back and look at it as a whole. But that doesn’t mean that that’s the only perspective you should ever take. When it comes to running a truly successful business the devil, as they say, is in the details....

This is surely something that all business owners have wondered at some point or another. Most business owners are always on the lookout for the next great marketing campaign. Their efforts can be a varied bag of ideas, and often some of the more successful ones then become the new norm. No matter how adept you may or may not be at thinking up new marketing strategies, it is bound to be helpful if you know how it is that marketing actually functions. A general understanding of the way in which marketing works is likely to be hugely helpful...

Image source It doesn’t matter what industry or sector you operate in, a business is only ever going to be as good as it’s employees. It’s a cliche, but like most cliches it is as true as anything. If you yourself are a business owner then you probably know this all too well and that’s because there are so many components and benefits when it comes to improving your employees. However, due to the current political and economic climates, both of which are proving to be more turbulent and unpredictable than we care to realise, employee...

Business expansion is a scary thought for most business owners. The idea of developing a new location does open up countless more opportunities and exposes your business to a wider audience, but it can come at the cost of increased risks. Not only will you be spreading your resources more thinly, but your new location needs to be sustainable and generate enough profit to keep itself on its feet. That’s why for many retail store owners, moving your business is the next best option. Whether it’s to attract a wider audience or move to...