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Are you looking for better ways to connect with your customers? Do you feel your company lacks a personal touch and it is hurting business? If so, changes need to be made and quickly to ensure you don’t fall behind your competition. Following are six effective strategies helpful in connecting with customers that companies can implement quickly. Categorize Customers Don’t assume all customers are alike. Learn their preferences and buying habits and develop different marketing strategies using this information. By using these...

The medical device market is booming, opening up new opportunities for entrepreneurs. An aging population, advances in healthcare technology and growing expenditures on healthcare are among the factors driving the growth of the market. With an annual compound growth rate of 4.5 percent, the medical device market will be worth an estimated $409.5 billion by 2023, ReportLinker projects. Opportunities are especially abundant for startups proficient in cutting-edge technologies such as 3-D printing, nanotechnology, wearables and big data...

For some people, working in a factory, office warehouse or store is stifling. They want to work outdoors in the fresh air but would still like the business to be their own. There are some outdoor businesses that cost very little to set up and others where more funding is needed. If you are not happy in your 9 till 5 indoor job, perhaps the time has come for you to look closer at some of the options for outdoor businesses, what they involve and the cost of setting them up. Window Cleaning Cleaning windows is the sort of job that...

Women entrepreneurs are storming ahead amid a host of challenges. The National Association of Business Women reported that in 2017 women were at the helm of over 11 million businesses in the US. Even so, women still rank in the minority column when it comes to business ownership. Consequently, female entrepreneurs find it harder to fund their businesses to optimize growth. They routinely encounter investors that adhere to a different measuring stick when it comes to gender. Maybe you’re one of those women who experience having...

Making up 25 percent of thepopulation, the millennial generation is three times larger than Gen X and alarger group than baby boomers. According to Forbes magazine, they spend $200 billion on an annual basis—and they’re changingthe entire face of marketing. Fast Company reports that millennials are expected to control $24 trillion in wealth by 2020. “As millennials demand more meaning from companies,” says Fast Company, “brands need valuable messaging to connect with young adult consumers.” While much has been written about...

Starting a business is a great adventure, but finding office space might be an unpleasant part of the journey. Most cities around the world are similar in theme where high rents are concerned. The closer to the CBD, the higher your monthly rent will typically run, and this is the case in Thailand’s major cities as well. For someone familiar with the landscape, finding suitable office space is a cinch. Conversely, for foreign investors and entrepreneurs, tackling real estate law while searching for appropriate, affordable space might...

Hard work doesn’t necessarily add up to productivity. It is a popular myth that squeezing more hours out of your staff leads to robust productivity scales. But nothing could be further from the truth. Essentially, workforce efficiency lies in how much work your employees can complete in the time frame they’re given without actually bearing the brunt of over-utilisation. A direct result of misaligned priorities is a scenario wherein critical work is left undone while timelines get pushed. Your employees are then forced into a frantic...

It can be one of the most daunting times of your business career, and for this reason alone the chances of making basic mistakes immediately increases. Of course, due to the fact that so many startups fail in their first year of operation, this means that these mistakes can be more detrimental than they perhaps might usually be. It’s for this reason that today’s article has been penned. We will now mull over some of the most common mistakes that impact startups, and how you avoid them to give yourself the best chance of success...

In this age of the Internet, the goals of anyone with a dream to start a business and take charge of their future are closer and more accessible than ever. While starting an e-commerce business may be easy, the most difficult part of making such a business a success is knowing exactly what business to start and what you need to start on the right footing. If you already have a great business idea, here are five of the most basic requirements you need before you launch the business. A brand name and secure website In the e-commerce business,...

Do you have a passionate business idea that you can’t wait to get off the ground? The challenges of initiating your business can now easily be overcome. Through technological advances and the growing acceptance and encouragement of entrepreneurship, there hasn’t been a greater time than now to kickstart your start-up. Multiple levels of government, corporate businesses and the local community all stand as support for small business owners to develop their idea to contribute to the greater society. Here are the tops reasons why being...