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Posted on Jul 21 2016 - 10:45am by Tim Aldiss
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Tim Aldiss writes for Four Broadgate You can tell a good political PR professional from the fact you don’t know they’re there. Few people have the ability to get on in politics without PR support in some form or another, and yet being caught out using it can be extremely embarrassing for the politician concerned. Politicians want to exude authenticity. They want their words and actions to look effortless, natural and entirely un-orchestrated. And many of them need help to make that happen. But a rumour that they’re getting...

Many consumers are not as keen on change as marketers sometimes envisage, which is many of still like to read content printed on paper, despite the availability of a digital option that you can scroll through. Print marketing is made easier when you have equipment like a stamp affixer to help you get your mailings out on time, and there is every reason to suggest that if you want to create an iron-clad consumer culture, you can’t just rely on digital marketing methods. Improving brand awareness Achieving a high level of brand awareness...

You have probably heard of network marketing. You might have done it yourself, be considering doing it, or know somebody who has done it. Nearly everybody does. If you’re interested to find out the pros and cons of network marketing, you’ve come to the right place. Read on to learn more… Pro: Could Be A Way To Make Ends Meet Networking marketing could be a good way to help you make ends meet. The terms of what you get when doing this completely depend on a number of things. It’ll depend on the perks of working for a certain company...

Regardless of what stage your business is currently at, building a bigger audience will be high on the agenda. After all, they are the people that hold the key to your future success or failure. Many factors contribute to the success of your company. But everything you do in business is geared towards gaining new customers. It can feel like a daunting task. It doesn’t need to be, especially when you know what to look out for. Consider these key elements and you’ll be just fine. Knowing Your Place Unfortunately, very few companies...

There are so many options around these days for promoting and advertising your company. This is something that has to be a priority for you as a business. You have to generate interest and help your company to thrive and grow. Image Source Use the Internet If you’re running a business and you want results you’re going to have to rely on the internet. It seems obvious because, why wouldn’t you? The internet has transformed the way in which we carry out our business. And it is probably your greatest weapon in the battle of marketing...

Photo by narciso1, CC0 1.0 Having a strong online presence is quickly becoming a necessity, even for brick and mortar stores who never thought it would apply to them. In addition to being accessible and informative for your customers, your websites and emails should also be busy marketing for you. Your website, social media and emails/SMS can be greatly optimized to start promoting and selling your goods or services. There are many factors that go into an online marketing campaign, not all of which may apply to your business but all are...

Take a look at pretty much every single marketing tool available today, and you’ll notice they all lack one thing; engagement. Images and blog posts are great. But they’re static pieces of content that won’t hold an audience’s attention unless they’re perfect. Credit That’s where video, and video advertising, comes in. If done right, you can hold the attention of a viewer for twenty, thirty or even sixty seconds and show them what you’re made of. It’s true that videos are tricky to get right, but if they are done right,...

When it comes to the design choices you make for your business, branding is always an important driving force. Any designer, marketer or successful website owner will tell you that without strong branding, you are fighting a far more difficult battle to stand out, to engage with your audience, to communicate what kind of business you are, and to stick in people’s memories. Branding and Audience However, when we think about branding, whether it is the colour scheme and fonts we use on our websites and printed materials or the uniforms...

You might not think it, but you’re more likely to make bigger profits selling to an emerging market! There are several reasons why that is so. For instance, the domestic market might be somewhat saturated with providers. Or there could be less demand for the products and services you wish to offer here. Another reason why it makes sense to sell to emerging markets is trade. Take Iran, for example. A few days ago, their decades-old trade sanctions got lifted. They are in desperate need of infrastructure improvements. The people there...

All business owners will tell you that the most important job they have is to market their brand. And this is something you should never forget about. It’s vitally important that you take whatever steps you can to try to look after your company and help it to succeed. That’s why you need to change your priorities sometimes. I would suggest shifting your focus this year to make marketing the center. If you can do this, then you’re going to find that you make your brand much more powerful. A strong and constant marketing strategy will...