For any business, the main goal is always to try and increase sales as much as you possibly can. The big question, however, is how exactly to go about doing this! Online sales are booming as more and more people hit the internet to purchase the goods or services that they are looking for. Many business owners can be put off from trying to increase their sales as they think they have to make lots of drastic changes to their business. However, this is not the case at all and you can make small, gradual changes and test them out to see what is working and what isn’t. Conversion optimisation online is vital to make your business a success as the more you sell, obviously then the better your cash flow is! In this guide, we will be taking you through how you can increase sales online, so stay tuned to find out more.
Personalised Call to Actions
A great way to increase your business sales online is to personalise your calls to action. A call to action is simply directing customers to take a potential next step on your site. This could be anything from a ‘Buy Now’ button to a ‘Contact Us Now’ button. However, a personalised call to action is even more specific than this and can lead to lots more sales for your business. A good example of this is a personalised email campaign. You could have two separate email groups. One email being sent to those who are already converted customers and an email for those who have not previously bought anything from you.
Use Clear Headlines
When you are trying to increase your business sales online, it is extremely important that you take a look at the headlines provided. Are they clear? Concise? No matter whether you are using a headline for an article, your homepage or a product page, this will be one of the first things that your visitors see and it has to catch their attention otherwise they will simply log off from your website. Ensure all headlines are clear and know who it is that you are trying to target with this headline. A recent survey also found that the more explicit a headline was about what they would find on the page, the more they liked it.
Easy Site Navigation
The call to action should always be the main focus on any site page and so it important that there is not lots of other clutter on your page will distract people. Try to minimise navigation elements and keep people’s eyes directed at the CTA. This will increase the odds of them clicking on the call to action and following through with a sale.
Ensure Stock Is Always Available
There really is nothing more annoying than reaching the page of a businesses site to purchase the item that you want, only to find that it is out of stock. Of course, when this happens it means that as a business you are losing out on a lot of potential sales as those customers will simply head elsewhere to get these products. When you goods or services that you cannot provide, this suggests that you need to take a look at your management and workflow system. The perfect solution here to implement in your business is the Kanban board. So, what is a Kanban board and how does a Kanban board work you may be asking? Well, this is a system that allows you to see how your employees are working and where in the workflow system there are any bottlenecks. You can then invest more in the areas of your business that are slacking to ensure that your online business always has everything in stock.
Implement Pop-Up Offers
We’ve all been there where we have been on a website and annoying pop-up’s keep appearing as we are trying to simply have a browse. This can become annoying extremely quickly and make people leave the site that they are browsing on. Obviously, this is definitely not want you want for your online business! Instead, we would recommend still having pop-up’s but using them very sparingly on your website. Pop-ups are a good way to get customers back by directing them towards items they have already put in their cart. This leads to an increase in conversions and more money overall for your business.
Get Rid of Stock Photos
And last, but certainly not least, if you have lots of stock images on your website, this is something that you will want to try and get rid of. Most new businesses tend to start off with stock photos, but as your business grows, it is a good idea to invest in personal, professional photos as this too can have a positive affect on conversions.