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As a business owner, digital marketing should be on the top of your priority list. With the vast majority of consumers today using the internet to find new brands, products and services to purchase, a strong digital marketing campaign is a necessity if you hope to reach out to a large number of people. Whilst they are many ways in which you can carry out your digital marketing campaign, standing out from the crowd can be difficult. Here are some of the top ways to improve your company’s digital marketing campaign. Improve Your Education One...

You can read a hundred books on how to advertise online effectively, but ultimately it all comes down to one thing: the people who will be seeing your advertisement. And what do those people want? Well it’s not what you want, it’s what they want. And as such, you should be doing your utmost to delivering what they need. In the end, advertising isn’t just about you can get out of it, it’s also about what you give out, too. The very best advertising campaigns are the mutually beneficial ones that reward everybody. Visual Content...

When was the last time that your business thought about how its social media presence can be improved? Businesses often go through the motions when it comes to dealing with social media platforms. They put out press releases, occasionally post some shareable content and maybe run a promotional competition. But there is much more that can be done. If you get your approach just right, you will certainly be able to attract new customers to your business. Here are some tips to help you out. Create New Imagery for Your Accounts Social media...

Marketing your business effectively could be the difference between success and failure. Great ideas, market research, fantastic employees and industry contacts are all vitally important, but if your customers and clients don’t know who you are, then you won’t be receiving any revenue from them. For businesses large and small, however, marketing can be complicated. There are many channels to choose from and a multitude of tools to use. If you’re not sure where to start, then here are a few tips. Number 1: Content, content, content Content...

There are a lot of people in business who are always looking the next great thing or the latest trend. That’s certainly true in the marketing world where one minute we’re talking about SEO and the next it is content. No sooner have people kicked into high gear on content, we’re thinking about apps and then VR. But let’s be honest, some of the oldest ideas in marketing are still the best. Keywords The Right Way Say what you like about keywords but if you use them the right way they work a treat. This means they shouldn’t overcrowd...

We have all come across video tutorials that guide us on how to do something. Do you need to repair a leaky faucet? No problem. Just find a video that explains how it is done, and your faucet problem is a thing of the past. This capacity to become self-taught or to teach others on any given subject is unique to our generation. Unfortunately, most businesses do not take advantage of this capacity. They are yet to make “how to” videos about their products, services, or even their frequently asked questions (FAQs). But how do...

This is surely something that all business owners have wondered at some point or another. Most business owners are always on the lookout for the next great marketing campaign. Their efforts can be a varied bag of ideas, and often some of the more successful ones then become the new norm. No matter how adept you may or may not be at thinking up new marketing strategies, it is bound to be helpful if you know how it is that marketing actually functions. A general understanding of the way in which marketing works is likely to be hugely helpful...

There’s no doubt that the internet has drastically increased the reach of businesses as well as the sheer variety of methods that they can use to build connections with potential customers. But it has also started to raise a very valid question. Is online marketing more valuable than offline marketing to the point of abandoning the latter? One answer that you should consider is that by forgetting the offline world, a business is seriously handicapping its potential branding power. Most often, the best strategy is to combine the two practices...

Flickr I don’t want to go on a mini-rant about how awful 2016 was. Because, hey, maybe your 2016 was actually really good! Whatever you felt about it, it’s going to be over in just over a couple of weeks. And perhaps you should use this as an excuse to have a review of your digital marketing. Perhaps this department of yours needs a bit of rejuvenation going into 2017. So how can this be accomplished? Well, the best thing you can do is stop making the mistakes you were making in 2016. They may have worked for you this year, but the...

There are a lot of things to think about for businesses in the modern day. Is your premises suitable? Do you have the right staff? Is your workforce pushing together in the same direction? Are they motivated? Do you need more people on board? Are you generating enough leads? Is enough cash coming in to ensure the business is doing well? Yep, there’s certainly enough to think about without coming to terms with thinking about who exactly your business should be aiming itself at to succeed. Unfortunately, good businesses will need to target...