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Why are viral so important to contemporary marketing campaigns? Viral marketing that involves producing short videos, blogs and competitions can take advantage of the potential for online distribution to spread a message to multiple people; this can be cost effective, and can significantly boost awareness of your brand. What are some of the more specific ways in which viral is important, then, and how can you incorporate viral marketing into your broader promotions? Small businesses can particularly benefit from viral content, which can...

The iMac is no doubt one of the most advanced desktop computers of its kind. But due to its high price, Apple and certain other companies have come up with rental services for users in the best interests of the latter. Be it the smooth running of your business or the production of high quality designs or music, the iMac has proved to be one of the ultimate computers to cater to these needs. Companies offering iMac rental services reach out to people irrespective of their line of business or operations. Tech savvy or not these rental services...

Whether you have a small or large business, you need to give importance to the incoming calls of your business efficiently and professionally. When it comes to handling a call, voice branding is important. This becomes even more apparent when a potential customer is making a call to your business for the first time. Your business may have a receptionist or no receptionist. In either case, you need to make sure to not let the call go unanswered. You might know that 75% of your incoming calls are the first time callers and they have never...

As a business owner, the health and safety of your employees and stakeholders is your legal responsibility. You’re obliged to undertake regular risk assessments, and to act to minimise any risks you have uncovered. Start by taking a look at what a risk assessment is, and how it can help your business comply with laws and industrial regulations. What’s the difference between risk and hazard? A hazard is something that might cause injury or harm. A risk is the probability of a hazard hurting someone. When you do a risk assessment for...

So you’ve taken the herculean decision to branch out of employment and into self employment. First of all congratulations on this leap of faith, it’s going to be an arduous but potentially highly rewarding task. But before you make any swift decisions regarding your business, one of the most important things to consider, and what will determine a large part in your future business trajectory is the location. Get this right and you can potentially compete with the best of them, get it wrong and your start-up may never get up off...

Introduction You run a non for profit organization and have a big event coming up, but funds are tight and getting the word out seems like a huge challenge.  What can you do? Promoting a non-profit organization is never an easy task since funds are usually allocated towards the services offered to the people or community, which leaves little for spreading the word about who you are or what you do. Luckily, in today’s high tech market, one can promote a non-profit for next to nothing. From social media to simple yard signs, there are...

Finding new clients is one of the biggest challenges facing businesses of any size. Much time and energy- not to mention cold, hard cash- is invested in crafting brand messages, targeting audiences, and convincing them to make contact. With so much on the line, it’s extremely important to seize every opportunity to transform a new client from a one-hit-wonder to a loyal, hopefully lifelong customer. Following these five, easy tips will make it easy to keep your sales pipeline full, with plenty of repeat business. 1) Create A Connection-...

Text marketing is gaining in popularity for big name brands to get their company messages across. It allows them to communicate with their customers in a different way and even offers them the opportunity to pass exclusive discounts along to them. Sometimes companies just get it spot on and deliver a unique and memorable text campaign. Here are just a few of the best. Orange Wednesdays Launched in 2003, this campaign allows customer on the EE (formerly Orange and T-Mobile) mobile phone network to get two for one cinema tickets every...

In this highly competitive market, every online businessman is looking to make his e-commerce website on the top of the search engine, but it is not easily possible for everybody. All the online businessmen are trying different ways to earn maximum amount of profit; however, it is important for them to make their e-commerce website personalizing. It is not difficult and expensive for you to personalize your e-commerce website as with proper and right tools, you can easily personalize your site. If you are looking to make your website...

Making your business (or organization) environment friendly has become the fashionable thing to do, quite rightly, since the benefits are obvious. Yet conserving the environment can as well save your money. We look at ways to save Mother Nature and your funds. Reduce paper waste If you are yet to adopt the concept of paper-less office, then it is high time you review your stand. Instead of printing your emails, adopt the habit of reading them on-screen. Yet another way to reduce paper waste is by limiting the use of fax-modem and fax...