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Every business needs an accurate analysis of competition in order to chart its strategies for staying ahead of the. Competitor profiling is thus an essential ingredient of business intelligence which can provide relevant information regarding the strengths and weaknesses of your competitors allowing you to make a realistic comparison. This kind of competitor profiling includes key aspects that go beyond mere technology or applications to encompass broader issues such as marketing, employee motivation, financial management, customer satisfaction...

Building a website today is not nearly as hard as it was just a relatively short time ago. Many blogging platforms and other website builders have allowed people with little or no experience to build a site of their own. What many people still do not know is how to profit from a website and how you can go about building a site that makes money. One of the most important steps toward achieving a profitable website is finding a niche. This article will discuss some of the tools and things you can do to better improve your chances at success. Getting...

Running an online store is a tricky business; you cannot settle with a few techniques and expect to survive the cut throat competition. While trying to attract more potential customers, businesses overlook the importance of making online shopping a wholesome experience for their buyers. It should always be remembered that selling a product is not the same as winning a client. Only fair practices can help you earn a strong presence, wider clientele and most of all, returning customers. Some of the mistakes that can strangle your online...

Setting up an online business is now perhaps one of the easiest ways to achieve the dream of being your own boss. Opportunities in this sector are plentiful nowadays thanks to advances in technology and greater consumer confidence in the security of online shopping. It also has the added benefit of being a fairly low-risk venture due to the fact that it doesn’t require the same amount of financial investment as a traditional business. Do you think you might have a product which would nicely fill a gap in the market? Maybe you’re fed...

More or Less every business relies on technology to run smoothly, from telephone and email systems to in-house software and data storage, so everybody needs access to expert IT support when something goes wrong or a new system is put into place. The issue that can occur with small businesses is that they sometimes can’t afford the extra staffing costs of retaining full-time IT support members, need their valuable office space for operational purposes or storage instead of accommodating more staff or simply only need help with their...

Running a successful business when you are involved in sales can be tricky, especially when you are trying to appeal to customers and build long-lasting loyal relationships with them. When you are in charge of hiring employees to help make sales for your company, choosing the right individuals is a key factor in determining the level of success you are capable of experiencing. Knowing how to find great sales employees that empower your company can be done by researching applicants ahead of time and knowing what you are looking for in...

A corporate logo is an identifier of the quality and standard of a business house. A business logo should leave a long-standing mark in the target audiences’ mind. A logo helps to develop a corporate identity, which should be redefined from time to time. A brand logo plays a significant role in building the corporate identity of a company, whereas a corporate identity reflects the corporate image to the public. In marketing terminology the corporate identity is the persona of the corporation that is visually manifested in its branding...

The job of a sales leader is probably the toughest in today’s business world. This is because it involves a lot of responsibilities. You need to be a supper seller first, a great strategist, and last but not least, a businessman.  The following key features are meant to coach people about the true definition of leadership. Creating functional success metrics meant to spot progress, not just deliver results Most jobs related to leadership demand a number of metrics that point out achieved results. Profit contributions and revenue are...

With over 200 million active users under its belt, Twitter is one social media platform not to be missed. While it is an essential marketing tool, brands have a difficult time sorting out through the clutter and truly finding its business value. Considering the amount of tweets businesses receive everyday, it really is hard sifting through it and discovering leads that can be of actual help. So to make Twitter easier and more efficient for your brand, here are some of the best business tips to master the platform. 1. Forget about automation Before...

Successful salespeople are aware of the fact that asking questions is the best way to identify the necessities of their clients. However, the essential thing here is to ask proper questions because otherwise, you might end up upsetting or irritating your client. Specialists are calling these questions that can help you close a sale “power questions”. They need to be pleasant in order to help you achieve your goal, and they should never be aggressive. You don’t want your client to feel forced to purchase your products, so you need...