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With the rapid expansion of technology, businesses across the world have seen a huge shift in the way they utilize the technology to improve their conventional business operations like a meeting, conference, event and so on. Among all the business operations, conferences are one of the most important aspects of the businesses to plan out about their future or to discuss the current issues. The days are gone when conferences were merely a personal meeting conducted within the closed doors of the conference hall. Now, businesses are leveraging...

The job of the corporate finance professional is much more than just keeping books and preparing taxes. Today’s Chief Financial Officer is a board-level decision maker who helps captains of industry manage financial risks and plan strategically for the future. Since the passage into law of the Sarbanes–Oxley Act of 2002, the penalties for non-compliance with the latest financial reporting regulations have become severe. For public corporations and all small businesses with aspirations for growth the stakes have never been higher...

About a couple of years ago, Google Panda and Penguin updates forced SEO professional round the world to change their content marketing and link building strategies. But the power and efficacy of juicy links has not diminished in spite of all the changes. Sure, you cannot keep posting articles on ezines and expect to get great results though the links, but you can write high quality guest blogs on reputed websites or blogs and get links that matter. Most content marketers around the world are focusing their efforts on writing guest blogs....

If you are planning to visit a trade show to promote your company and brand, understanding how to properly convey any message while appealing to your market is a key factor in determining the level of success you experience. The more you know about properly marketing your company at a trade level the easier it becomes to share new products and potentially make sales. Consider Your Audience’s Needs Before developing a marketing plan for your company it is important to consider your audience’s needs and the target demographic...

So you’ve come up with a plan and decided to start your own business. Now all that’s left is, well, everything! From formulating an official business plan to finding office or production space to obtaining appropriate funding, there are of course many aspects to take into consideration. Another important factor to any business startup is staffing and human resources. Startup business owners need to make intelligent decisions every step of the way. But what if you’ve never been in a management or recruitment position? This...

Quite a few entrepreneurs fail because they don’t understand the most important element at the heart of their business. Knowing how to sell. Knowing how to sell your goods, services or ideas is the foundation on which the entire business rests. If this foundation is faulty, then the entire structure of the business will collapse on itself. Successful CEO’s know how to sell their business. Not only to their customers, but also to investors and other business with whom they want to partner. It is without any exaggeration that I...

Corporate team building exercises aren’t just fun, they’re extremely valuable. They reward patience and thoughtfulness, care and skill. They expose the weak elements of a workforce and strengthen them with hard work, determination and skill. The frivolity and playfulness of team building events hides a very important truth – they will make your workforce better, says About.com journalist Susan Heathfield. If you’ve never organised a team building event before, it can be hard to know which direction to turn, says Team Management...

For most people, technology is an integral part of business. Indeed, it seems impossible to get anything done without the use of a computer, phone or the Internet. However there is the familiar worry about security of data; what happens in the event of a power cut? What if documents are accidentally deleted? Why does there still seem to be an endless trail of paper if multiple people are collaborating on a project? Thankfully, cloud services have come into their own, eliminating these problems in business. There are a huge number of services...

More people are turning to blogging as a form of communication with others. Blogs are a way for businesses to rank their pages, but they are also a way to make money and voice your opinion. Thousands of new blogs are created daily, and many bloggers do not consider there may be some legal repercussions to their posting. The biggest aspect of blogging is the fact that you are publishing words for the entire world to see when they search for them. Liability Concerns Being an at-home worker, such as a daycare, you will have to fill out several...

Unfortunately, the ongoing economic downturn of recent years has meant that, for many small businesses, the corporate event, staff mixer or new customer initiative has become a thing of the past. But don’t think you have to wipe them off the calendar altogether! With a little more creative thinking and a lot of research you can still enjoy a great event with terrific business potential. There is no doubt that the smaller the budget, the more creative you will have to be. Try using your social media network for some word of mouth...