Business means nothing if you don’t have marketing. Marketing is where you plan how to find customers and how to keep them, in basic terms. According to CMO, marketing-spend in the USA is 11.2 percent of revenue. Are you dedicating that much to your marketing? If you’re in the growth stage, this may seem unreasonable. So here are some marketing tricks that will help you get to the level where you can allocate 11.2% to your marketing, without blinking an eye! Try out these marketing hacks. #1...
As a business owner, it is so easy to stay within your comfort zone once you feel like you have reached a certain level of success. Unfortunately, letting your business become static is a dangerous game. Your market and competition are changing constantly. Your business could be knocked off its post at any moment. To avoid this, you must ensure that your business is always pushing itself to be better and opening itself up to new horizons. Growth is really the only way to reach ultimate success. Really though, there is no limit...
The medical device market is booming, opening up new opportunities for entrepreneurs. An aging population, advances in healthcare technology and growing expenditures on healthcare are among the factors driving the growth of the market. With an annual compound growth rate of 4.5 percent, the medical device market will be worth an estimated $409.5 billion by 2023, ReportLinker projects. Opportunities are especially abundant for startups proficient in cutting-edge technologies such as 3-D printing, nanotechnology, wearables and big data...
The recent adaptations Google has made to AdWords means that business owners need to be aware of how to best tailor their SEM campaigns to align with the changes. Relevancy is essential for any business hoping to score big with the search engine giant and achieve better ad positioning. However, creating such relevant content requires a fair amount of research into the rebranding Google has undertaken. Your SEM campaign will need to align with Google’s new practices to keep up. Here are a few ways that your company can adapt its SEM...
CBD and its many applications are still a mystery to many. Many still believe that CBD products fall under the same legal umbrella as any marijuana derived products and might question its legality. Others still can’t figure out whether it’s just another form or marijuana or where they can source it safely. In this article, we’re going to give you a few actionable steps you should follow before you start selling CBD products. Know the Law First of all, it’s essential that you know the actual legal status of CBD. You should know...
International marketing strategies can seem daunting to even the most seasoned of professionals. Once reserved for only the largest, most lucrative of businesses, the ability to sell to a global audience is now, thanks to the internet’s levelling powers, a real possibility for even the smallest brands. With literally no boundaries when it comes to selling online, it’s become more relevant than ever to move your business into an international marketplace. But, how do you get started? Not quite as simple as translating a few posts and...
This is a guest post, courtesy of Adam Steele, the founder of Loganix, a popular SEO fulfillment company located in beautiful Vancouver, British Columbia, Canada. So you want your startup to get some attention? You’re in for a lot of work, because there has never been more noise to shout over. If you want to stand out, you’ll need to be agile, active with your audience and prepared to prove your worth with defining content. Sure, that sounds hard, but it’s not as bad as it sounds. All you need is the right set of fundamentals to...
We are in the age where social media can have a significant impact on your website’s SEO. Therefore, you will need to answer the following questions every day: What time of the day do your social media posts get the most engagement? What are your top performing social media posts? Is your social media marketing strategy improving your page ranking in any way? Do you have any high-authority friends/followers who react to your content? With a bulk of questions to answer, it is clear that you cannot do this by yourself. This is why...
Making as much profit as possible is the primary goal of any business activity. If you run a business, you know that this is the main perspective you have in mind when setting your strategy. There are many ways to increase sales online and offline, either by increasing your number of customers, their repeat purchases or the amount they purchase each time. By operating online, you get the opportunity to boost your sales in a cheap way and increase brand recognition. Here are four ways you can increase your online sales and use the internet...
