CBD and its many applications are still a mystery to many. Many still believe that CBD products fall under the same legal umbrella as any marijuana derived products and might question its legality. Others still can’t figure out whether it’s just another form or marijuana or where they can source it safely. In this article, we’re going to give you a few actionable steps you should follow before you start selling CBD products.
Know the Law
First of all, it’s essential that you know the actual legal status of CBD. You should know that any type of CBD that comes from marijuana is completely illegal when it comes to federal legislation. However, hemp derived CBD oil is perfectly legal as long as it’s under the legal THC threshold. That’s why it’s essential that you go with a supplier that sells industrial hemp derived CBD oil if you’re trying to buy something like bulk CBD isolate for instance.
Know How to Remain Compliant
However, while hemp derived CBD products are completely legal, it would still be wise for you to know how to navigate what is still considered a gray area. Make sure that you are clear about your business and make sure that you have proof that your products are made from industrial hemp only. And you should also have a clear disclaimer that states that CBD hasn’t been cleared yet by the FDA for its medicinal properties somewhere on your site.
Write a Legal Policy
Get the Right Payment Processor
Not all processors will accept CBD vendors even though hemp derived CBD oil is considered legal. So, you’ll have to go with a high-risk processor. The good news is that there are many merchant account providers that will work with high risk vendors, you just have to do your homework and find one that works for you.
Get Your Brand Out There
Now that you have everything in place, it’s time to gain visibility for your brand. Make sure that your site is properly optimized. Also make sure that you are active on the right platforms. Make sure that you have an audit performed on your site to see what you could fix SEO wise. And make sure you always keep it filled with regularly updated high quality content.
You should also consider using advertising methods like Pay per Click advertising and try to get your name out there by posting blog posts on sites related to your industry.
Getting into the CBD industry requires a lot of research, but it can be very lucrative once you know what to expect. Make sure that you follow the steps in this article if you want to remain compliant and start your business right.