We are in the age where social media can have a significant impact on your website’s SEO. Therefore, you will need to answer the following questions every day:
- What time of the day do your social media posts get the most engagement?
- What are your top performing social media posts?
- Is your social media marketing strategy improving your page ranking in any way?
- Do you have any high-authority friends/followers who react to your content?
With a bulk of questions to answer, it is clear that you cannot do this by yourself. This is why you need social media analytics tools that will help you save a lot of time that you can use to concentrate on everything else.
Today, marketers around the world understand the importance of using social media analytics tools. Because the use of social media in business has expanded over the last few years, the number of these tools have significantly increased. There are thousands of them available – some free and some paid – and you might be perplexed whenever you try to get the best for your needs.
Don’t rush to make the wrong choices before you read this article. Whenever you need to check shares or anything else from social media that you feel impact your brand, below are top 5 tools you need to add to your digital arsenal;
Without doubt, this is one of the best social media analytics tools. The main advantage of it is that it covers a broad range of social sites including Facebook, Twitter, LinkedIn, Google+, Foursquare, and WordPress. Furthermore, its social media management functions cannot be matched.
This tool provides you with weekly reports and helps you remotely manage your teams, allowing you to send private messages and assign tasks. This tool is highly useful when you have many people managing your social media marketing strategy.
You probably know Buzzsumo as a content research tool, right? If you have been using for this sole purpose, consider diversifying because it is a perfect platform for monitoring and analysing Facebook pages. The reason why it appears on our top list is that apart from giving you the metrics you need to gauge your social media performance, it gives you some insights on the best performing content.
However, Buzzsumo is highly useful for those website owners, bloggers, or small business owners who mainly use Facebook for content marketing.
If you want to know the reach of your tweets, TweetReach is a social media analytics tool you need to try. Basically, this tool measures the actual effects of social media engagements.
One notable feature of this tool is that i8t is very easy to use; hence it is ideal for experts and newbies.
Also, it is one of the few tools that help you determine your most influential followers. Through this, you can know who you should target whenever you need to share content so that you can maximise the results.
The modern market is highly competitive. Therefore, as you measure your social signals, you need to know how your competitors are performing on the same social media platforms you use. No tool will help you achieve better results in this like Howsociable.
This tool allows you to allow you to measure your online presence and that of your competitors in 12 social media sites. The only downside is that to work on the major social platforms such as Facebook, Twitter, and 24 others; you will need to purchase a pro version.
As a bonus, you can use this tool to determine the social media platforms that work best for you, and those that need improvements.
Using mention, you can use 42 languages to monitor millions of sources, hence allowing you to remain informed about your brand mentions, not only on social media but also in web pages, blogs, forums, and news sites.
This is a tool that helps you analyse your social signals and manage your teams at the same time. With it, you can assign tasks, track the actions of your teams, and share alerts.
Although this list is just a scratch on the surface, it contains the 5 social media tools that have been tested, and will undoubtedly work great to match your desires.