It is common knowledge that Search Engine Optimization (SEO) should be part of the marketing plan of any commercial website. But why is that that so many commercial mobile app publishers completely ignore iOS App Store SEO? There are mobile app managers at some fairly large companies that do not know anything about App Store SEO, otherwise known as App Store Optimization or ASO. So let’s explore if ASO is actually worth paying attention to, and if it is, how you can take advantage of this opportunity by being one of the first people...

It’s damn hard work! There you have it – that’s the truth. But what hard work should you be doing?  It’s not easy to know because there’s so many opinions out there.  And many opinions are based on spammy and manipulative techniques Google will penalize. What should you do? Here’s the down-lo: Provide a quality user experience Ultimately, Google wants websites genuinely interested in providing a good user experience at the top of its rankings.  Good user experience means high-quality, valuable content that solves people’s...

Gone are the days when search engine optimization and social media were two different concepts with equally different meaning and significance. SEO is largely about optimization of websites to make them appear higher in the search rankings. Social media, on the other hand, comprise the social networking platforms that are continuously emerging important for businesses looking for higher exposure and better recognition. Search engines, today, consider social values, re-tweets, Facebook likes, shares and so on to determine the organic search...

With so much available for almost free it is still disappointing that link building and manual outreach services are providing shoddy efforts to website optimization and improving brand presence. The adverts like Go Compare and Ladbrokes might seem annoying to some but they achieved success in what they were set out for. They have at least provided an opportunity to connect easily with the brand they belonged to and plainly they did bring in more revenue. Most link building services work to set businesses on top of Google search pages...

Have a great website for your business does not guarantee that it will get the high traffic volume you want. There are many ways to increase the traffic to your website and the fastest way involves search engine optimization. SEO may seem complicated at first glance but with the right tools it can be very easy. You can choose to hire a professional to optimize your site or you can choose to do it yourself for less than half the cost. If you choose to do it yourself, you will need a basic understanding of how search engines work and a...

Welcome to the blogosphere! Taking your first steps in this textual, content driven corner of the internet is almost like swimming an Olympic Relay without a lap of training; only your mother stands on the sidelines, cheering warily and playing Pop games on her iPhone. While it can be enough to deter talented writers and phrase-smiths, blogging is no longer about stringing a sentence together on a line of random thought, casting posts and appropriated poetry into an ocean of SERPS; it has become something else entirely. Bloggers are smart,...

Here’s the deal: hosting affects your SEO. The problem is that most hosts are doing a disservice to your SEO instead of helping you rise through the ranks. That’s right. It’s not poor linking building, improper keyword selection or one of the various Google penalties holding you back. It’s your host. However, there’s a bit of good news in this. The truth is that about 98-99% of your competition is also using poor hosting. Knowing the best host for your SEO will help you easily beat these competitors. The...

Search Engine Optimization (SEO) is an ever-changing field. What works to rank a page one day may not work after the next algorithm update by Google, so it’s important to stay abreast of the news regarding SEO best practices. If you’re like most small business owners, you don’t have time to scour the internet for the latest SEO news every day. You have a business to run and more important matters to attend to. In order to save time (and as they say, time is money), outsourcing may be a workable solution for you. Here...

When it comes to internet marketing the number of clicks, hits or views, gives the idea of the websites viewership. So the bigger the number, the more the visitors and to keep these numbers high you need to understand how the search engine works   The search engines algorithm gets more and more complicated on every update to make sure that the most relevant information is showed to its users. There is no hard and fast rule that will get the work done. This article is intended to give a head start by discussing the key points on what...