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Who your friends are on Facebook and who you follow on Twitter may get you in trouble in ways you never thought about before. New tech start-ups are beginning to use social media data in order to determine credit worthiness. The technology is getting better at looking at your social media footprint and using that data for determining whether you are worthy of a loan. LendUp is a San Francisco-based start-up that is one of the frontrunners in this new practice of mining data about people from social networks. They look at applicants social...

Google Adwords is unarguably one of the best tools available from Google. Capable of generating tremendous traffic to your website or blog, this tool is used by effectively by many. It is quite natural to try a product after hearing some excellent reviews. But a few common mistakes on Google Adwords can result in huge monthly bills. Let us tell you how to get started on Adwords and avoid some common mistakes. While you might be eager to get started, it is paramount to remember the basic rule of online marketing: A campaign must not only...

Twitter today filed its IPO with the Securities and Exchange Commission. The filing brings in lots of numbers which we all are waiting for long time. The company says it has total of 215 million monthly active users while there are 100 million daily active users which count in together to 500 million tweets per day. For the period of three months ended June 30, 2013, the company says it has 218.3 average monthly active users, a 44 percent increase from the previous 151.4 million average monthly active users it had in the three months...

Have you ever stumbled across a random website, and before you even realized what you were doing, found yourself four clicks deep in the site, signing up or buying something you’d never heard of before? That’s the power of good design. In the digital age, website design is like the sails of a ship – a great design will take you anywhere you want to go, while a bad design will leave you stranded in the metaphorical harbor. This year marks the first that digital media has surpassed older, traditional media forms – radio,...

An outage can do a lot of damage to your site. While it is not possible to prevent one completely, you can be prepared for it, so that you are able to restore the site sooner. The amount of infrastructure you require depends on how important online operations are to your sales. If you use your site primarily for lead generation, you may not have a lot to worry about. But if you conduct online sales, a couple of hours of downtime can mean a lot in terms of revenue. Here are some strategies you can employ: Backup Backup all systems that...

YouTube announced today that it is going to host it’s first-ever Music Awards. The award event will be a live-streamed event honouring the artists and songs which you have been listening and turned into hits over the past year. The event is scheduled for Sunday, November 3. The company added that Lady Gaga, Eminem and Arcade Dire all will join other top artists along with Lindsey Stirling and CDZA in performances and musical collaborations from Seoul, Moscow, London and Rio while Music-video visionary Spike Jonze will be the creative...

It’s time for makeover but not for you or me but for YouTube comments. YouTube announced today via its blog post that starting from this week, it is putting up a modified version of the Google+ Comment platform at the place on its commenting system, bringing more meaningful and personalized touch to each user. The makeover will includes moving of the comments which you care at the top i.e. the posts at the top of the list from the video’s creator, popular personalities, engaged discussions about the video, and people in your Google+...

Any business must start with a plan, and the audience must also be defined elaborately if it is to succeed. Social media marketing is certainly a new form of advertising, yet it is now becoming an integral channel of marketing and advertising of business brands. Once you know your business objects and the audience, you can use the social media feedback cycle to identify demands, and offer solutions. If you are to succeed in this, you must bear in mind the fact that all your efforts and expenses must have a good Return on investment. In...

With 80 percent of teen Internet users frequenting social media sites, it’s no wonder our real world social lives are seeing some changes. Though some parents worry about a future of poor grammar and verbal textspeak, most signs point to a more promising reality. Social media use requires some unique adaptations, but it also provides us with a whole new way to communicate. We’re Learning a New Language Social media sites like Twitter that impose a character limit force users to condense their thoughts. For many, this results in excessive...

Twitter today announced via its official Twitter account that it has filed with Securities and Exchange Commission to go public. The company which currently valued at over $10 billion dollars and is just a seven year old is on full urge to move to the next level. “We’ve confidentially submitted an S-1 to the SEC for a planned IPO. This Tweet does not constitute an offer of any securities for sale,” the tweet reads. The filing although is a “confidential” filing, which indicates that the company is having an annual revenue of...