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The Basics We have all gone through the horrifying time when one accidently ends up deleting / losing the most important piece of document on our computers and just can’t find it anywhere. There is no back up on a pen drive, on the cloud, not even a copy mailed to a colleague and all one can do is pray that the IT guy can recover the file for you. The saviour of our times, the IT guy seems to have just the right software to pull us out of trouble, whether it was due to a hard drive crash, virus attack or simply absent minded deletion...

All types of businesses have all sorts of information which either needs to be protected, or does not need to be protected. Information that does not need to be protected can include aspects such as: the company’s contact details, the company’s registered trademarks, the policies and procedures that the company uses, and other information such as the company’s registered office or where other offices are based. Information that does need to be protected, and as such should be protected carefully, can include: passwords for the company’s...

Information can a funny thing. It’s usually defined as facts about something or someone. For instance, your date of birth and your name are classed as information. The top-speed of a fighter jet is also counted as information, and the number of planets in our solar system is also another piece of information. Information is completely neutral because, assuming they are indeed facts and not made up, they represent statistics and the truth. Unfortunately, as innocent as information can be, it’s the way we chose to use it that can make...

There are all different kinds of considerations for business owners to get their heads around, one of these is that of computers. They have changed the way the world works and indeed completely revolutionised how businesses have operated. But, they can also be the source of all kinds of issues that can be mitigated with proper planning and maintenance. It is easy to overlook such things when you are going into business for the first time but it can be deadly and see your business fall into an early grave. Here are some considerations...

There has never been a better time start a business, or boost your business than right now. There are so many tools on offer, thanks to developments in hardware and software and it’s easy to get delusions of grandeur before you’ve even started. So, with all these amazing tools on offer, how do you use them correctly? Well – it all starts with your website. You might have a physical storefront, or you might not. It doesn’t matter because either way, you’ll need a website to get started with using modern technology for business. A...

We have all got our favourite bloggers and vloggers, and take time out of our day to regularly tune in to listen or read about what is on their mind, what they want to talk about and what they feel we should be taking notice of. Think about recent big news stories or scandals: the chances are that your favourite blogger or vlogger put together a piece that explained their thoughts, how they thought the news story or scandal would affect the world and why they thought we should all be taking notice of it and either negating the subject...

Ever been on a date, and the theme of conversation swings towards politics and you had to carefully watch your tongue as to what it is you say, just in-case the person you are on a date with shares opposing political view as you? Well that is the problem that websites that cater were facing on dates. The website was created with the aim of eliminating the discrimination and intolerance to political views and it comes with just a one-time payment of about $160 ($159.99 to be precise), members can sign up for up to a year. Politics is always...

The most fortunate thing about blog promotion is that most of the tools necessary for such are free. Different experts have device numerous blog marketing strategies that can project your blog from nothing to the top. The following are the best possible blog promotion tips and ideas that can benefit you right away; #1 Post frequently Posting more credible contents on your blog can boost your traffic sharply, and the reason being that each new post you make will serve as a new entry point for search engines to locate your blog easily....

There is no magic wand when it comes to successful email marketing, so you really do have to do your homework in the subject. What is working in the email marketing space right now? What trends are emerging? You need to keep your finger on the pulse to keep up with this ever-growing, moving beast. It will not come as any surprise that many businesses struggle with email marketing, with some re-occurring patterns in terms of what people specifically find challenging. The infographic below outlines the 7 biggest challenges that marketers...

If you are a small business or someone who uses a laptop or PC for personal use then you won’t have an IT department or expert to help you select the right options when to comes to backing up your files. Why do I need to back up my files? Now, this is an interesting question and if you’ve never lost an important file before then you won’t have gone through the pain of trying in vain to recover it. There are tears in the eyes of students in universities across the world every day upon realization that the work they have spent all...