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Businesses and organizations are always competing with one another for potential customers. Inevitably, the profitability of a business relies on its capability to draw in and retain consumers.  Cybersecurity is one essential feature of today’s marketplace. It is about protecting a customer’s sensitive information at a time when there is an increasing number of cyber attacks happening. Companies will never be able to definitively protect 100% of their data files at all times. Regardless, there are responses available should a...

We can fall into a certain sense of laziness when it comes to protecting important information in our business dealings. When you are an entrepreneur, the protection of information needs to be at the forefront of your mind every step of the way. There are so many more hackers and ransomware specialists now that are able to bring you to your knees and potentially bankrupt you and your business. But we make a lot of mistakes when it comes to protecting our data, and the fact is that some people have no idea what they should do to best look...

Email communication has been an important part of the marketing toolbox for the past quarter of a century, and is as much so today as it was in the 1990s. Like every form of direct communication, whether it is physical mail, cold calling or the good old fashioned foot in the door, part of the challenge is targeting your efforts at those who are interested in what you have to say, and convincing them that you are worth listening to. When it comes to email, this brings us straight to the concept of spam. It has been around for as long as...

Until a few years ago, designing a website was a long and dreary process. You would come up with an idea for a website and go to your local website designer. Depending on the quality of local talent available, your idea would either be quashed as undoable or ridiculed completely as old fashioned. The designer would then throw at you his vision of your business and that’s what you had to live with. Then, things changed when web designers like Wix, the free website builder entered the scene with their visual design options. You did not...

Summer is about to end and you have taken some time off work so that you can spend some time with the family. Tickets are booked and you are all set to go, except that your parental controls are set for the home Wi-Fi and you will have no control over your kids’ devices in the hotel rooms. Instead of worrying about what your kids will be up to and taking fun out of  the vacation, you can use a simple software like Kaspersky Security Cloud to keep all devices safe, even when on a vacation. The online world is fraught with issues like...

Working with programming languages can be a pretty tough job. When you try to learn coding, you might think that you’ll never be able to learn these languages. However, if you want to become an app developer, you’ve got to put in the time and the effort to learn some of the top languages. There is no way that you’re going to create the next best mobile application without knowing these top programming languages for app developers. Keep reading down below to learn more about them and how you can learn them. React.js React.js is a...

Online identity theft is one of the most dangerous things that can happen to us. It’s an ever-present threat now that we are always online – shopping online, using public Wi-Fi hotspots, checking our bank accounts online, and entering in passwords and usernames. That’s why everyone should know exactly how to protect themselves from this kind of theft. If you don’t, this could mean someone will get a hold of your personal information, steal your identity, and ruin your financial life. Keep reading down below to learn more about...

Even though malware and viruses have been around for years, it seems like they are becoming a bigger problem everyday. Your whole life is on your devices — your work, banking, shopping, pictures, social connections — and you need to keep your information safe. Protect your identity and your electronics with the following signs of malware and prevention tips: What is Malware? Malware is a general term for any type of malicious software. The malicious intent could be to steal your personal information, commit fraud or gain access to...

As the world of technology advances, so does the rate of cyber crime. More and more people have started to realize how significant it has become for secure data transfer and to invest in a VPN or a Virtual Private Network. Although numerous ways are available for securely sending data over the net, VPN is a common approach. With that being said, there are a great number of misconceptions about the protocols that surround the usage of a VPN. These include questions related to how a VPN works, how a VPN should be set up, the type of protocols...

We are a curious lot and we love to ask questions. Right from our childhood, we have asked our mothers, our fathers, our teachers and whoever we thought had the answers, we asked away. But since the dawn of the internet, and since the Google era, there has been a visible shift in the places we actively look for answers. The questions that we collectively ask Google are quite fascinating and this info graphic is just about that. From questions about the measure of different weights to the time in the day to the weather and sometimes to...