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This is a regular query from upcoming startups and settled companies alike. Today the startup world feels that the world of blogs is probably dead and that there is no point in investing in SEO. But this is one of the worst mistakes to make when you are taking your first baby steps in the world of business. The online world is filled with content. And I mean swamped with a lot of content with even more being uploaded in every second that passes. So now in this huge and busy online world, how does one stand out? How does one make sure...

eCommerce sites are one of the most frequently visited sites on the internet, and given its popularity, they are most affected by latest trends and happenings when it comes to design. No one wants to be looking at top end products and make purchases at an eCommerce site that looked dated, tired and out of trend. Such subconscious cues that we pick up as viewers are so subtle that we are instinctively put off by sites that don’t look trendy, or are out and out of putting. Custom eCommerce sites are most affected by this, but if you are...

Whenever your expert daily life relies upon on exactly what is with your pc, the prospect of your respective personal computer crashing plus your documents being erased would definitely be much too grim to bear. You don’t wish to consider the intense implications of your pc information staying erased permanently. Not especially in the event your computer system consists of every little thing your small business needs in order to operate competently. You are able to guard on your own along...

Unless you have quite literally been living in a cave for the last few years, you’ll be aware of the Big Data revolution and you’ll know that you’re living in the Big Data Age. What you may not know so much about are the Four Vs of Big data – volume, variety, velocity and value. We’re creating more and more data very year – the volume is rising exponentially – and this vast increase is straining our existing data storage methods and infrastructures. Fortune magazine reported that by 2003, humanity had created five exabytes...

Who knew that placing blocks one upon the other would be so much of fun and open up new doors to adventure. This virtual Lego has given a whole new meaning to online gaming, which is often generalised as a mindless shooting game or a frantic car chase from point A to point B. Minecraft is an excellent way of keeping your curious and creative side of your mind constantly at work. Forget hard core gamers, now even teacher have taken up to Minecraft to teach students to build because it opens a whole new world for them. With ever since Minecraft...

Businesses and organizations are always competing with one another for potential customers. Inevitably, the profitability of a business relies on its capability to draw in and retain consumers.  Cybersecurity is one essential feature of today’s marketplace. It is about protecting a customer’s sensitive information at a time when there is an increasing number of cyber attacks happening. Companies will never be able to definitively protect 100% of their data files at all times. Regardless, there are responses available should a...

We can fall into a certain sense of laziness when it comes to protecting important information in our business dealings. When you are an entrepreneur, the protection of information needs to be at the forefront of your mind every step of the way. There are so many more hackers and ransomware specialists now that are able to bring you to your knees and potentially bankrupt you and your business. But we make a lot of mistakes when it comes to protecting our data, and the fact is that some people have no idea what they should do to best look...

Email communication has been an important part of the marketing toolbox for the past quarter of a century, and is as much so today as it was in the 1990s. Like every form of direct communication, whether it is physical mail, cold calling or the good old fashioned foot in the door, part of the challenge is targeting your efforts at those who are interested in what you have to say, and convincing them that you are worth listening to. When it comes to email, this brings us straight to the concept of spam. It has been around for as long as...

Until a few years ago, designing a website was a long and dreary process. You would come up with an idea for a website and go to your local website designer. Depending on the quality of local talent available, your idea would either be quashed as undoable or ridiculed completely as old fashioned. The designer would then throw at you his vision of your business and that’s what you had to live with. Then, things changed when web designers like Wix, the free website builder entered the scene with their visual design options. You did not...

Summer is about to end and you have taken some time off work so that you can spend some time with the family. Tickets are booked and you are all set to go, except that your parental controls are set for the home Wi-Fi and you will have no control over your kids’ devices in the hotel rooms. Instead of worrying about what your kids will be up to and taking fun out of  the vacation, you can use a simple software like Kaspersky Security Cloud to keep all devices safe, even when on a vacation. The online world is fraught with issues like...