You Are Browsing ‘Business’ Category

Launching a new business almost always requires a tremendous amount of time and money to get the job done. Even with the best products and ideas, the amount of effort and resources it takes to build brand recognition and start making sales can be overwhelming. Thankfully there are several steps you can take to lower your start-up costs and get your business off to a more successful start. Start your company online By starting your company online, you will be able to start establishing brand recognition and selling your products without...

The business world can be an extremely tough business, and we can’t always expect for things to go our way all the time. These situations seem frightening and you may have the impression that every minute passed is similar to a whole hour of agony. Whenever you have to deal with this type of negotiations, you should repeat to yourself that every obstacle is a step forward in your career as a business owner or negotiator. Besides, there are many strategies that can help you achieve success. The most famous ones, which are used by successful...

Small businesses are the lifeblood of any nation, but just 40% are profitable. Of the remaining 60%, half of these break even while the rest are always in the red. With so many firms running at a loss, it’s not surprising to hear just 9% will survive a decade. Make sure your business beats the odds by learning the major financial mistakes small businesses make, and how to avoid them. Neglecting Cash Flow You can do plenty of work on the books and still fail if the money isn’t coming in. Ensure you send out invoices promptly...

Skype interviews have become a common part of the hiring process. A job interview via video chat saves businesses both time and money. Even though you can land a job without a firm handshake or tour of the headquarters, you still need to arrive at your computer prepared. A first impression is as important via Skype as it is in-person. Follow these tips and you’ll be that much more prepared to impress over video. Prepare beforehand Prepare for a Skype interview like you would an in-person interview. Research the company, know the ins...

Unless you’re running a large organisation, managing a complete IT team will be impossible from a financial as well as a physical standpoint. You may not have the technical expertise to set up a decent team while still paying them the salaries that they expect. Fortunately, there is an easy alternative: simply outsourcing your needs to a qualified third party. You may have already heard about services such as virtual offices but did you know you can also find outsourced IT contractors as well? These tech experts will help improve your...

In the world of business, impressions (particularly first impressions) can make a huge difference. When a potential client enters your workplace, what kind of an impression do you think they get of you as a company? Have they seen it all before or does your office inspire wide-eyed looks of amazement (or, conversely, of horror)?Everything from your workplace’s location, down to individual desks can have an effect on what it says about your brand. Office Design Offices in the 21st Century aren’t all the dull, cubicle-filled workplaces...

They say anything worth doing is worth doing well. Nowhere is this more true than in the world of social media marketing. In January 2012, McDonald’s found out firsthand how the power of social media can turn people against even the most beloved companies. Encouraging Twitter users to use the hashtag #McDStories and share their positive experiences at the Golden Arches, the company was surprised when people began using the tag to share horror stories instead. Your small business may not have the same social media aspirations as...

In a time where your biggest business competitor is only a click away, having a fantastic reputation for your products and services is vital. If you are looking to improve how your business is regarded by customers, here are 10 simple ways to improve your company reputation fast: Put the customer first Firstly, learn how to put your customer first – throughout your organisation. If you can master giving your customers a fantastic experience each and every time, your business reputation will naturally flourish. Remind your staff that,...

Workplace safety is a major concern for every employer. Offices tend to be safer than industrial manufacturing or construction environments. This does not mean that offices do not have safety issues. Protecting employees from common office hazards is important, and with the modern technology that’s available, it’s easier than ever to implement safety measures in the workplace. Employers will want to consider these five easy-to-access technologies that will help to improve the safety of their office. Monitoring and Alarm Systems Monitoring...

Email marketing is one of the most powerful and most effective marketing tools available, yet too many businesses skip out on sending emails because they don’t know exactly what to do. And as social media continues to grow, that’s where more and more business owners are turning despite the fact that their returns aren’t always where they would like them to be. But with a few email marketing tips, you can optimize your email marketing and see your revenue grow. Tip #1 – Get Social with Your Email Marketing Strategy Social media...