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Every year thousands of military Officers Of Indian Air force, Indian Army and Indian Navy hang their uniform and join the corporate street.  These highly skilled, dynamic and vibrant officers join their already retired military counterparts who are lacs in number. They have served the nation by defending its integrity, sovereignty and Republic and now , after retirement, it’s time for them to serve the nation’s economy with the same passion and patriotism. They have been an asset to any organization they worked with and those who...

For many, social media has become an essential part in their day-to-day life. It’s after all a great way to connect, communicate, and be informed. It’s no surprise then that more and more business owners are taking advantage of this and latching onto social media to promote and establish their brands. From Facebook to Twitter to Youtube to LinkedIn, there are a lot of platforms that can be explored even by startup businesses. To get more identity for your new business, here are ways to gain a loyal following online. Identify your...

Now more than ever before, a wide variety of financial resources are available to the general public, providing the basic information necessary to begin an investment portfolio. Many individuals that have become successful investors claim to be self-taught, learning how to be their own investment manager through tutorials available on the internet and by reading textbooks and manuals available at their local libraries. To many of us, this success sounds too good to be true, but more seasoned economic experts are not surprised by this...

The idea of living in a digital age is no stranger to us. With the rise of social networking sites, we can simply confirm that online communication has become ubiquitous, making it rather easy for some people to assume it’s the only way to get messages across. Now if you’re running a business, chances are you have years of experience in running online ads or creating keyword-targeted content. That’s great, and yes, they do warrant a space in your marketing arsenal. However, you cannot count out digital marketing’s predecessor...

After turning a small business into a success, it may seem like a proper reward would be to obtain a personal mortgage and buy a home. However, that small business, even as a success, could throw some hurdles in the way of reaching that goal. While recent regulations have increased the number of hoops everyone has to jump through to get a loan, lenders can be especially wary of approving small business owners for a personal mortgage loan. Fortunately, there are a few things those owners can do to make the process go more smoothly. Tips...

Businesses are always looking for new and different ways to market and promote their products and services.  Promotional items and giveaways can be very useful marketing tools and they can help you build great working relationships. Recent research by the British Promotional Merchandise Association has revealed that 8 out of 10 businesses say promotional products and corporate business giveaways really increase awareness of a brand. Like any marketing activity you undertake you need to do your research and ask yourself a few vital questions...

The great values of a proficient PR campaign should focus on constructive news stories meant to help companies gain the trust of their customers. Delivering value at an affordable price is becoming tougher with every day that goes by. As far as food PR agencies are concerned, we cannot help buy admit that it’s extremely challenging to make people believe what you’re selling is healthier than your competitors’ products. Because of the recent downturn of the media industry, now it’s trickier than ever to create an impeccable image...

The location of your meeting is the stage upon which your corporate story is enacted. Alongside technical considerations of numbers and amenities you need to decide whether that story is best told in a location that says Royal Albert Hall, Jazz Bar or Stanbrook Abbey. There are many resources available to aid in choosing the right space. Wiley’s ‘For Dummies’ series has a cheat sheet online, and an article that highlights 5 key areas: Transportation, Seating, Heating, Noise and Distractions and Lighting. You should also make sure...

With more companies embracing a lean startup approach to increase employee productivity and creativity while decreasing discontent and complicacy, you may notice some changes at the office. You’re probably seeing new polices that allow employees to use their own devices for business and work remotely more often. For most employees these changes are great news! However, as a member of the IT team, the introduction of every new policy seems like another nail in the coffin of the company’s network security. Regardless of whether you’re...

Money Management is a MUST during this trying/difficult economic times and every individual or business enterprise should always go for cost effective measures to manage cash position. A business owner or individual should spend their money on interest bearing things or items and should identify NEEDS and WANTS.  Spending beyond our earning or sales capacity and uptick in prices of goods, raw materials & gasoline could cause business bankruptcy or emotional stress. On a personal point of view, everyone should understand their buying...