An excellent website is defined by three things. Today, we’re going to look at those things in great detail to see if your website could be benefitted from an overhaul. You might be surprised to hear that many businesses simply neglect their websites. But, you can take it from me, even the best product in the world won’t save you from a poorly constructed homepage. That’s the quickest way to turn off your visitors and, consequently, potential customers. And nobody wants that, do they?
Truth be told, crafting a fantastic web page doesn’t need to cost you an arm and a leg, nor be much of a headache. You just have to budget to get the help of the professionals. And why wouldn’t you? Presentation is everything. If you don’t look the part, you can be sure that your customer base is going to look elsewhere. So, let’s dig into the crux of making your website stand out from the crowd.
When websites are being plotted and pieced together, an awful lot of thought is placed on the overall theme or design. We’ll get to that in just a little bit, but first, I have to pose you a question. What good is a great design without equally great content to back it up? Spoiler: not very. Hastily written web pages aren’t going to get you many sales. Writing, for many, is an artform. Persuasive language isn’t easy to master. But that’s exactly what you’re trying to achieve. Persuasion. Think of your web copy as a sales tool, and invest in it appropriately.
Now, while content may be crucial, first impressions are everything. Before the end user even thinks about skimming your subtext, their decision has already long been made. Appearance is key. I cannot stress that enough. If your landing page is a mishmash of colours and shapes, it’s going to be a turn-off. You need your web design to look clear, concise, and attractive. That may just be enough to convince your customer to give you the time of day. One thing is for certain, though, they won’t even read your mission statement unless it’s presented beautifully.
If there is just one thing that bugs me more than anything, it’s a non-functional web page. Let’s say that, by now, you’ve got the best design and content in the world. Right, what now? What use is it if I can’t easily navigate my way to your sales page? Every website should promote ease of use. If it doesn’t, you’re failing. It’s as simple as that. Let me tell you, the average attention span is a lot shorter than it used to be. If reaching the destination proves challenging in any way, you can bet that the customer is going to find somewhere easier. Make sure that your pages all link up, and that it’s a breeze to get from A to B.
All three of the above are critical, but when working in harmony, your web page will be infinitely better. Now that you’re open to the public, let’s explore how to get eyes on your site.