When you manage a website, it’s essential that it’s visible in search engines. That’s because most of your visitors will come across your site via Google, for example. Of course, there are a few tricks to search engine visibility that you need to know.
Trouble is; how do you know which strategies to use on your website? With so many SEO methods used by people, it can be hard to know which ones return the best results.
If you’re not getting many people visiting, it’s likely your site needs an SEO tune-up. In today’s blog post, you will learn of the ways to give your site the best chance of getting found in searches. Here is what you need to know:
Make sure you’re using the right keywords
An important aspect of any website SEO strategy is keyword research. In a nutshell, keywords are the things people type into Google and other search engines. They then get results pages relevant to their search.
If people are searching for keywords related to content on your site, are they clicking on your links? Should the answer be no, you need to do some keyword research.
For each page on your website, do a keyword density check. Next, do a check on the most-used keywords relevant to your page content. If the two lists don’t match, you need to adjust your content. Usually, it’s a case of replacing words with other relevant ones on your pages.
Other times you may need to add new keywords. Be careful with this process; you don’t want to get accused of keyword spam! Instead, it might be easier to rewrite your page text. That way, the keywords appear more natural and fluid in your content.
Keyword research is one of the most cost effective SEO strategies you can use on your page content. It’s also a well-used one, and a strategy you need to use too!
Check the business end of your pages
Each Web page gets rendered in browsers using a language called HTML. It consists of “tags” that tell the page what to do. For example, the <img> tag gets used to display an image.
<meta> tags are useful for SEO purposes. For example, the “description” meta tag is a short synopsis of each page and gets used by search engines.
Be sure to check each page on your site uses HTML tags for SEO purposes the right way.
Test your website on mobile devices
Google and other search engines place great emphasis on mobile usability. In fact, it’s now a factor in Google’s ranking algorithms, so it’s worth testing.
There are also many mobile website testing tools you can use online. If your site doesn’t work well on a smartphone or tablet, it’s time to redesign your layout. You should change the layout to a responsive design.
Get high-quality backlinks
Last, but not least, how many people link to your site? And of all those people, which links are from high-quality sites? To rank well for particular keywords, your site needs to be “popular” on the Web.
Backlinks are a metric used by search engines to determine site popularity. Of course, low-quality links from spammy sites won’t help your cause. That’s why you should only include high-quality sites in your link building strategy.