Sony Mobile CEO Aims Profitability For The Fiscal Year 2013

Posted on Mar 5 2013 - 12:20am by Editorial Staff


With selling out three of its assets back-to-back: 13% share in DeNA, City Osaki Office Building in Tokyo and 95,000 shares of M3, Sony mobile CEO targeting profitability as its main aim for the fiscal year 2013 with expecting over 34 million units to be sold.

According to Bloomberg, Kunimasa Suzuki, CEO of Sony Mobile shared its plan with media that the company aiming to sell more than 34 million smartphones and tablets in the fiscal year. With the units expected will lead the company towards profits as well as third place in global smartphone marketshare.

“Sony needs to sell about 50 million smartphones to rank third, behind Apple and Samsung,” said Hideki Yasuda, an analyst at Ace Securities Co on analysing major tasks in front of Sony. “I think Sony has the ability to achieve it, but if it can’t reach 50 million, it will fade and become irrelevant.”

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