An interesting study comes out today revealed that on average, iPhone customers uses more data than any other smartphone users, and account for 80% of the top 10% of heaviest data users, report from technology research firm Analysys Mason revealed. Of those smartphone consumers who are in the 70th percentile or above in terms of data usage, iPhone users appear more than three times as frequently as the next most ‘data-hungry’ consumer segment – users who have Android on HTC devices.
Average smartphone data traffic levels are very heavily skewed by the high data usage of a small group of individuals. Based on analysis, this high usage at the top end of the user base means that average monthly smartphone data traffic levels – which stood at 807MB per month for our panel – are 3.5 times higher than median data traffic levels generated by individual users (221 MB per month).
“This indicates that the mobile app market suffers from a significant amount of overhead,” explained Ronan de Renesse, co-author of the report and Principal Analyst of Analysys Mason’s Mobile Content and Applications and Mobile Broadband and Devices research programmes. “Although it works as an innovation and experimentation platform, the app market has many failures and misconceptions.”
Other headline facts covered in the report include the following:
- 75% of panellists used Wi-Fi on their smartphone.
- 45% of panellists used instant messaging or over-the-top messaging services, almost half of whom used WhatsApp Messenger.
- More than 99% of panellists used their mobile browser at least once, for an average of 7.5 minutes per day.
- In the USA, 30% of consumers used more than 500MB of cellular data per month, compared with 13% in France and the UK, and only 8% in Germany.
- All mobile communications apps are used more by women than men, apart from mobile VoIP.
(Image Source: Apple)