You Are Browsing ‘Technology’ Category

Image Source When it comes to attractive industries that are catching the eye of the investor, it is not hard to see why technology investments are topping the list yet again. There is just so much that is appealing to those with money to invest, including high rates of return, huge growth potential, and the fact tech has become essential in every walk of life. The only problem is, knowing where to invest is kind of like going to the best restaurant in the world and having to pick from a menu that is 400 meters long and packed with all...

Most companies have a website nowadays. After all, it’s so important to get your message out there to the world. And it can draw you new business if you are online. After all, it’s the first thing customers will look on if they are looking for a particular service or product. Therefore, you need to be on the web, so you don’t get left behind your competitors. However, a lot of people have a site which is just not working for their customers. It’s not drawing up leads or sales for their business. If this is your company, it’s...

Image Source If you have only been trading in person and haven’t taken the step to putting your store online, it can seem like a huge challenge – especially if you don’t have much knowledge of website building and content creating. The good news is that it isn’t as bad as it seems; outsourcing is proving a popular method currently to get all the work that needs doing done. Here are the tips and tricks you need to make sure that your online shop is as successful as your physical store – if not a little bit more! Get Good...

Image Source – Max Pixel A lot of people assume that starting up an e-commerce business isn’t that risky a venture. They assume that the startup costs, as well as the running costs, are pretty minimal. They think that there are very few, if any, financial complications that come with the territory. After all, isn’t it just as easy as starting a website? But e-commerce can be a risky and expensive venture, much more so than even the budding e-commerce entrepreneurs think. (In fact, a lot of people seem to want to get into this...

We’re all living in a world that is a lot more digital. Consumers and businesses alike have been evolving their practices for the past couple decades to keep up with all the latest methods of using digital technology that makes it more convenient to both find and buy products as well as run a business. But how is it that you make sure you’re not just living in a digital world, but thriving in it? The answers vary from business to business but your method of finding those answers always remains the same. You need to look at the data. It...

The role of technology in the running of a company doesn’t just expand to CRMs and VOIP phones. Soon, looking after your tech will be more than just installing an antivirus or firewall, it will be more like you will be asking your computer if it is okay, and it will respond accordingly! While we may not be there just yet, here are some things that will impact on how every company does business very soon! Image Source IoT Standing for the “Internet-of-things,” this is based on the communication the machines have with each other....

In business, you should always be looking at how you better build those leads that you rely on. Sharpening the focus on your target market. Finding the most effective ways to reach more people in it. Seeing what messages have the most impact. That’s what you should be doing and it’s what data can help you excel at. If you want more clout to your marketing, this is what you should be looking at. Image Source Where does your target market go? Once you have a good idea of your target market, it’s all about finding the best ways to...

There are many ways we can look after our business, but what is the most valuable thing we need to protect? Our staff are a valuable commodity, but it’s the information we hold that has the most currency. This is why there is a major awareness campaign on the dangers of internet crime. The laptop seems to be deadlier than the sword now. And as a business, it is our duty to look after our information, and our customers’ information, as best as we can. And it’s not just about making our company a virtual Fort Knox, we need to be able...

Virtual private networks are becoming increasingly popular as they present many benefits to your web browsing experience. With that being said, how can your business use a VPN, and what benefits will it bring? (Image source: http://bit.ly/2lbOftM) VPNs Protect Business Information One of the main benefits of a VPN is that it allows you to browse the web securely. What this means is that your information is protected at all times from prying eyes. Consequently, you can protect vital business information as well as client info too. For...

More people than ever are taking to starting a business these days. And while there is plenty of opportunities out there, it’s important to understand there is also a lot of competition. And the big question is, what is it about your startup that is going to differentiate you from your rivals? The good news is, there is a huge range of technology that is available now, for startups, freelancers, and small businesses. And using these tech tools can help you get a tighter control over your workflows, your contracts, and everything else...