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If you have been using the traditional e-commerce tracking and have found it a little redundant or thought you would do better with a bit more information, you are in luck, and you will love the enhanced e-commerce reports that have been added on to Google Analytics. And if you have trouble getting your way around, we suggest using this guide to understand the Enhanced eCommerce implementation using Google Tag Manager. The difference between the two The difference between the traditional e-commerce tracker and the enhanced e- commerce...

Now that virtual reality (VR) has entered the consumer mainstream, it is beginning to fulfil its potential as a game-changing technological advancement. In fact, the revenue forecast for VR and augmented reality has been forecast to reach $120 billion by the end of 2020, and this is something that businesses are increasingly keen to leverage in the years ahead. The potential, commercial applications for VR and endless, and the key is for entrepreneurs to determine precisely how to use the technology to drive their ventures forward. Companies...

When it comes down to it, running a successful business is about generating profit. If you can’t do this, even if people are raving about the service you provide or you’ve got the best team in the business, you’re not going to get anywhere. To stay afloat, you need to bring money in, and try and keep hold of as much of your profits as possible. Managing a company isn’t easy, especially when there are so many pitfalls to try and avoid. If you’re keen to avert disaster, here are some tips to help your business swerve financial...

Technology is all around us, and rapidly, developing technology has changed the way we live. Smartphones have replaced our house phones, and instead of going to the video store, people are now streaming their favorite movies.These are just a couple of the ways that technology has changed the way we go about our daily lives.Now, technology is also influencing the restaurant industry in a big way.Today, we are going to look at how restaurants, as we know them, might be changing. Flexible Heaters Are Helping Out in the Kitchen One technology...

It’s becoming common practice for businesses to have a website. After all, it’s a useful tool for a company to have in the modern world. And with most of your competitors being online, it’s becoming a necessity to also take the leap of getting onto the web. But a lot of people are not making the most of their website. In fact, they are not using it effectively for their business. Therefore, it’s time to take action to ensure your site is working for you. In fact, here are four things every company with a website needs to do. Put...

Image Source When it comes to attractive industries that are catching the eye of the investor, it is not hard to see why technology investments are topping the list yet again. There is just so much that is appealing to those with money to invest, including high rates of return, huge growth potential, and the fact tech has become essential in every walk of life. The only problem is, knowing where to invest is kind of like going to the best restaurant in the world and having to pick from a menu that is 400 meters long and packed with all...

Most companies have a website nowadays. After all, it’s so important to get your message out there to the world. And it can draw you new business if you are online. After all, it’s the first thing customers will look on if they are looking for a particular service or product. Therefore, you need to be on the web, so you don’t get left behind your competitors. However, a lot of people have a site which is just not working for their customers. It’s not drawing up leads or sales for their business. If this is your company, it’s...

Image Source If you have only been trading in person and haven’t taken the step to putting your store online, it can seem like a huge challenge – especially if you don’t have much knowledge of website building and content creating. The good news is that it isn’t as bad as it seems; outsourcing is proving a popular method currently to get all the work that needs doing done. Here are the tips and tricks you need to make sure that your online shop is as successful as your physical store – if not a little bit more! Get Good...

Image Source – Max Pixel A lot of people assume that starting up an e-commerce business isn’t that risky a venture. They assume that the startup costs, as well as the running costs, are pretty minimal. They think that there are very few, if any, financial complications that come with the territory. After all, isn’t it just as easy as starting a website? But e-commerce can be a risky and expensive venture, much more so than even the budding e-commerce entrepreneurs think. (In fact, a lot of people seem to want to get into this...

We’re all living in a world that is a lot more digital. Consumers and businesses alike have been evolving their practices for the past couple decades to keep up with all the latest methods of using digital technology that makes it more convenient to both find and buy products as well as run a business. But how is it that you make sure you’re not just living in a digital world, but thriving in it? The answers vary from business to business but your method of finding those answers always remains the same. You need to look at the data. It...