And, for the Bing, he added, “And for a great search experience, all you have to do is click on Bing.com. Over the past two-plus years, it’s really matured into a great search engine – relevant results, experiences designed to help you do more, as opposed to searching more, and we think it’s every bit as good as any search product out there. I’d encourage you to try it for a day or a week or a month, really get to know it, and see what you think.”
He concluded by saying, “We think you care about this difference. And of course, all of Microsoft’s products and services, like Internet Explorer or Bing or Hotmail, are designed to put you first. And that’s a great experience, one you don’t have to “share” with Google. We had some fun this week. But the choices you make really do impact how your personal information is treated. So, thanks for thinking it over, and I want you to know that Microsoft remains committed, as always, to designing products for you, our customers. “
The idea of Microsoft advertising is not new but still it keeps on trying to engage more and more users on its services and products. Microsoft has used ‘regular folk’ in its ads before, so that is not new.