Frank X. Shaw, Corporate Vice President, Corporate Communications at Microsoft, has announced in a blog post today that the Redmond-based computing giant will be placing a series of ads in the US press this week, as it seeks to “remind people of the alternatives.”
“When we read the coverage last week, it was clear people were honestly wrestling with the choices that had been made for them and were looking for options or alternatives. The changes Google announced make it harder, not easier, for people to stay in control of their own information. We take a different approach – we work to keep you safe and secure online, to give you control over your data, and to offer you the choice of saving your information on your hard drive, in the cloud, or on both,” he added.
- Hotmail: Join the hundreds of millions of people who enjoy not worrying about the content of their private e-mails being used to serve ads.
- Bing: The search engine that gives you great experiences using the whole Web.
- Office 365: The award-winning online collaboration solution for businesses who don’t want their documents and mail used to benefit advertisers.
- Internet Explorer: The world’s most popular browser, now with Tracking Protection, offering controls over your privacy as you browse.
Interestingly, now if we see all the above alternatives are the products of the software giant itself – now what we think and even consider that what Microsoft is is having in its mind. The ads will run across the New York Times, Wall Street Journal and other mainstream titles, and will fall under a ‘Putting People First’ headline – very heavily focused on the anti-advertiser theme.
Advert Source: TNW