According to the latest figures from Kantar Worldpanel ComTech, Android remains the top selling operating system with nearly half, 49.3% of smartphone sales in first quarter, while iOS remains stand at second position with 43.7% of smartphone sales. On seeing on Windows Phone growth, the operating system sees modest gains with just 5.6% of smartphone sales in the quarter.
Here is what Kantar Worldpanel ComTech analyst Mary-Ann Parlato states says about numbers:
As iOS and Android continue to battle it out for top selling smartphone OS, we have seen Windows steadily grow over the past year and is now at its highest sales share figure so far.
Windows strength appears to be the ability to attract first time smartphone buyers, upgrading from a featurephone. Of those who changed their phone over the last year to a Windows smartphone, 52% had previously owned a featurephone. Comparatively, the majority of iOS and Android new customers were repeat smartphone buyers, with 55% of new iOS customers, and 51% of new Android customers coming from another smartphone. While the differences between these figures are small, with over half of the US market still owning a featurephone, it’s likely that many will upgrade over the coming year, which will ultimately contribute to more growth for the Windows brand.