What to call it as in an interesting and unimaginable note that Google can even do this, the search giant asking it’s all the applications and mobile game developers to use its in-house payment service, Google Wallet, reports Reuters. Giving warning to several developers so far in recent months saying that if they continued to use other payment service provider, such as PayPal, Zong and Boku, their apps would be removed from Android Market, known as Google Play.
“Although this move by Google might seem high-handed, it reduces the friction for purchases inside Android apps and therefore makes users more valuable,” said Hugo Troche, chief executive of Appsperse, a cross-promotion network for app discovery.
While forcing developers to use company’s own product exclusively is surprising, as how the company can asked any individual or organization to do so. It indicates that Google is changing its work line by not making its product better but working towards getting more monetized business in such ways.