We all know that CBS turned down content deal for a new Apple TV subscription service previous year, the company’s CEO Les Moonves has revealed that he was personally asked by Steve Jobs for talks but later declined an agreement. Moonves told the Entertainment Symposium attendees that the Apple’s late CEO approached him about providing shows and films to the venture, but declining the offer, saying job, “You know more than me about 99 percent of things but I know more about the television business.”
Apple which is rumoured to be lining up its portfolio to enter into the television market but seeing the reality facts Apple-TV based subscription service have been circulating since 2009. The deal believed that Moonves turned down over learning the fact that providing content to Apple would affect its existing revenue streams. Apple currently offers customers TV show and movie downloads, which can then be synced to different Apple devices using the company’s iCloud service.