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With the speed and accessibility of modern marketing tactics, it can be easy to see new branding out and about or online, and become worried about the state of your own brand. If you feel that your brand if falling behind your close competitors, it may be time for a bit of rebranding with an emphasis on modern conventions. Here are three great ways to modernize your brand… Simplify the Vision Statement The first thing you need to do when modernizing your brand is to look at the vision statement. Part of this is linked in with how your...

It’s only natural for a lot of business owners to want to take an extremely hands-on approach when it comes to the day to day running of their business. After all, if your company is something that you’ve built up from the very beginning then you probably a have a serious stake in its success, both financially and emotionally. However, is that always the best thing for you or your business? In reality, it can be incredibly dangerous to put too much of yourself into anything that you do and running a business is by far one...

No matter what any naysayers may have to say, education is good. Education and qualifications matter. Yes, there are a lot of examples of people making a good life for themselves in business without qualifications and degrees. And yes you don’t necessarily have to be a graduate to run a business. But there are also a whole host of people who do have degrees and have made even more of a success of their life and business. There are always going to be people on both sides of the educational divide rallying for what they think is right....

Starting up a successful new business is the dream of many, but the hard truth is that none out of ten startups will end in failure. This can be devastating when you’ve put in so much hard work and, not to mention the financial investments you’ve made, but you have to remember that it isn’t the end of the world and you don’t have to give up on your dreams. Many successful business owners failed at least once before they hit on that winning formula and you can too. If you want to live to fight another day when your first startup...

Running a business is something that has always been a challenge, and no matter what the outside world is like this will always be the case. In recent years, it has seen a particular shift as more and more of what we do in business goes online or otherwise becomes digital. In a time of such rapid changes, it becomes increasingly important to adapt and to learn what new techniques and methodologies to use so that your business can stay ahead. With that in mind, we are going to now look at a few key areas of doing business which are changed...

There are a lot of things that your office must be. It must be productive – so that your business can actually run so that it may meet, or exceed targets. It must also be safe – in more ways than one, so employees don’t feel both uncomfortable and threatened. They shouldn’t also be hurt at work. The thing is, accidents do happen in the workplace, but if we can do our best to not only avoid accidents, but prevent them from ever occurring – we can go a long way to making the workplace a nice place to work –...

If you’ve got the entrepreneurial itch, you will no doubt want to start a business where you can start making a profit sooner rather than later. As you might imagine, there are a plethora of ideas that you can pursue ranging from the ultra-niche to the things in what you may consider a saturated market. Believe it or not, one of the best low-cost and high-profit startup ideas is dog walking. And, no, we’re not “barking mad” by suggesting such a concept to you! If you’re an animal lover and enjoy the outdoors, dog walking could...

With very specific exceptions, the vast majority of business owners would never intentionally engage in any kind of illegal activity. That kind of thing is not only bad for your business but bad for you life and the lives of those around you. However, a lot of the legal waters surrounding a business can be… murky, to say the least. Because of that, it’s often all too easy for very well meaning businesses to unintentionally end up on the wrong side of the law. However, unintentional or not, that kind of thing has some seriously...

Harassment and discrimination are two of the most commonly reported workplace offenses, and can take a number of different forms. There are a range of federal laws which prohibit harassment and discrimination against individuals on the basis of their race, religion, age or physical ability. However, just like any charge, this kind of crime can’t be punished without someone taking action. If you feel you’re being discriminated against at work, here’s some advice on what to do… Talk to your Employer Credit: Pexels When you feel...

Picture Source That may seem like a grand statement, but the planet can only be saved through individual acts towards the greater good. Perhaps your business is so preoccupied with its everyday running that it doesn’t have time to consider environmental methods, which is perfectly understandable. You need to prioritise your time. However, green solutions should definitely be a priority in the business world because they help companies save money. Now you might be a little more interested. Using less resources to save the planet means...