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Companies rely extensively on the intuition, wit and expertise of their marketing team. From the outside, what may look as a mere guessing of trend or perhaps very persuasive strategy of selling their products, marketing teams have a lot to work on before they arrive at a plan to make things work for the company. Rightfully so, marketers are categorised according to what drives their decision and choices along the way. According to this info graphic there are three types of marketers, those who listen to their gut, those who analyse trends...

The economy is doing well, the banks are ready to lend and the world is getting smaller by the day. There has never been a better time to start a new business. We are sure you must have a plan in mind, about the location of your office, which hosting provider to use for your website, which you want to hire and where you will transact your business. Just to make sure you get your basics right, here is a quick list of things to take care of for your new business. Research No matter how excited you might be to get started, there is always...

Everyone thinks they have a great business idea that will be the next big thing, but how often do those ideas actually find their way into the industry? Far too many people sit on their wonderful ideas and refuse to do anything about it because they just don’t know how. Let’s face it, we may have some great ideas for businesses but how many of us are qualified to actually make use of them? Probably a really low percentage. If you’re interested in actually making use of your ideas, then this article will be the perfect companion that...

They’ll come a time when it feels like a dead day, then a dead week and suddenly the whole month has been slow. Before you start jumping to conclusions and doubting your business plan altogether, it’s time to switch the bait. A business can be revitalized without changing anything regarding products and services. Sometimes it is only a flesh wound, and you’re in desperate need of a revamp of your brand. Even the largest and most successful companies refuse to rest on their laurels and will change something about their brand to...

Think of employee productivity as something as vital as breathing. You need to keep it rolling to keep your company alive. Some businesses often resort to implementing one-time tactics that keep their team motivated, but the truth is, productivity should be a year-round priority. With different distractions and challenges coming in every now and then, employees need to find their focus and drive at all times. No matter the season, here are some effective methods that will help you navigate your employees to be more productive at work. Set...

Technology keeps on advancing at a rapid pace. Smartphones came onto the market just shy of a decade ago and now smart technology has transformed the way people interact, communicate and conduct business. Those who don’t adapt face an uncertain future. As a business, it is important to keep the finger on the pulse so that technology can be used in ways to revamp or revolutionise the business. Here are some technologies that all businesses should be taking advantage of. Wireless multifunction printers Printers have come a very long way...

It takes a lot of confidence to pull divergent career and training experiences together in a way that not only makes sense but ultimately proves to be a recipe for success. That would be Michael Beattie. Over the last 30 years, the Toronto native has sharpened his range of interests and capabilities, bringing it all together under the roof of MBM Consulting, a firm he founded in 1995. What he has created is a uniquely positioned company that combines the principles of change management, supply chain management and program management and...

Meeting people from the same industry, getting acquainted with the emerging trends, making connections and acquiring new skills are some things that you learn from attending conference meetings. In addition, you also have the opportunity to travel to new places. Therefore, we have come up with a few tips to help you prepare for any future conference meetings that you may have. Spend Time in Planning Your Schedule Many times, conference meetings have multiple sessions and therefore you have to be precise about the time and schedule.So...

In this era of digitization, everyone is looking to adopt smart strategies and faster methods to make their business grow. Some people are shifting their business online, while the others are focusing on automation to get the heaviest tasks completed in little time. However, if you aren’t ready to invest in digitization and automation you can adopt another way of saving time and money, a method which numerous startups and established organizations are following greatly, a method called as outsourcing. Outsourcing allows you to get work...

With the year now drawing to a close, you might feel it’s too late to make any major changes to your business. Certainly, when it comes to relocating, it’s probably tempting to put it off and stick it on the calendar for 2018. However, do be aware that this is a decision of convenience, rather than the only option. It is entirely possible to upgrade to a better office space, even this close to the festive period. Moving takes time, and a great deal of planning, but landlords are always on the lookout for new tenants. Plus, there are...