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There are many ways we can look after our business, but what is the most valuable thing we need to protect? Our staff are a valuable commodity, but it’s the information we hold that has the most currency. This is why there is a major awareness campaign on the dangers of internet crime. The laptop seems to be deadlier than the sword now. And as a business, it is our duty to look after our information, and our customers’ information, as best as we can. And it’s not just about making our company a virtual Fort Knox, we need to be able...

A legal firm needs the expertise to give its clients the best chances of seeing the outcome in cases that they want. There’s no debating that. However, it’s also a business. Its clients are also its customers. No business can run without not only taking the needs of the customer but the wants and the best ways to implement them into account. If you want your team to be successful, you need to turn clients into fans. Picture Source Make it known Getting clients is, of course, essential. Building good word-of-mouth and winning a reputation...

Virtual private networks are becoming increasingly popular as they present many benefits to your web browsing experience. With that being said, how can your business use a VPN, and what benefits will it bring? (Image source: http://bit.ly/2lbOftM) VPNs Protect Business Information One of the main benefits of a VPN is that it allows you to browse the web securely. What this means is that your information is protected at all times from prying eyes. Consequently, you can protect vital business information as well as client info too. For...

When you are starting out in business, there is always plenty that you need to consider. Even if you have started up businesses many times before, you will probably find that there are one or two things that you inevitably forget. Really, this is just part of the process of starting a business, and it is a good idea to prepare yourself for that when you are just beginning. What might also help is to be able to have a list to refer to which details everything that your new business will need. As long as you know what your business needs...

There might come a time when you want to take your business to the next level. You will spend a lot of money in preparation for the expansion, and so you need to get things right. Failure to do that could mean you waste your investment and have to go back to the drawing board. Nobody wants that to happen, and so you need to research as much as possible ahead of time. As part of your growth plans, you ought to trade overseas. That will open your company up to new marketplaces and lots of potential profit. However, you’ll need to think...

More people than ever are taking to starting a business these days. And while there is plenty of opportunities out there, it’s important to understand there is also a lot of competition. And the big question is, what is it about your startup that is going to differentiate you from your rivals? The good news is, there is a huge range of technology that is available now, for startups, freelancers, and small businesses. And using these tech tools can help you get a tighter control over your workflows, your contracts, and everything else...

When was the last time that your business thought about how its social media presence can be improved? Businesses often go through the motions when it comes to dealing with social media platforms. They put out press releases, occasionally post some shareable content and maybe run a promotional competition. But there is much more that can be done. If you get your approach just right, you will certainly be able to attract new customers to your business. Here are some tips to help you out. Create New Imagery for Your Accounts Social media...

Marketing your business effectively could be the difference between success and failure. Great ideas, market research, fantastic employees and industry contacts are all vitally important, but if your customers and clients don’t know who you are, then you won’t be receiving any revenue from them. For businesses large and small, however, marketing can be complicated. There are many channels to choose from and a multitude of tools to use. If you’re not sure where to start, then here are a few tips. Number 1: Content, content, content Content...

The last thing you want when you’re a business owner is a disaster that could finish you off. In any industry, there are risks. Businesses don’t always succeed. Sometimes, it’s impossible to avert disaster, but it often pays to be prepared. If you run a business, here are some tips to help you keep moving in the right direction. Prioritizing health and safety If you own a business, you are responsible for ensuring that it meets health and safety standards. If somebody sustains injuries on the property while you’re in charge, and...

There are a lot of people in business who are always looking the next great thing or the latest trend. That’s certainly true in the marketing world where one minute we’re talking about SEO and the next it is content. No sooner have people kicked into high gear on content, we’re thinking about apps and then VR. But let’s be honest, some of the oldest ideas in marketing are still the best. Keywords The Right Way Say what you like about keywords but if you use them the right way they work a treat. This means they shouldn’t overcrowd...