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We’re all living in a world that is a lot more digital. Consumers and businesses alike have been evolving their practices for the past couple decades to keep up with all the latest methods of using digital technology that makes it more convenient to both find and buy products as well as run a business. But how is it that you make sure you’re not just living in a digital world, but thriving in it? The answers vary from business to business but your method of finding those answers always remains the same. You need to look at the data. It...

With very specific exceptions, the vast majority of business owners would never intentionally engage in any kind of illegal activity. That kind of thing is not only bad for your business but bad for you life and the lives of those around you. However, a lot of the legal waters surrounding a business can be… murky, to say the least. Because of that, it’s often all too easy for very well meaning businesses to unintentionally end up on the wrong side of the law. However, unintentional or not, that kind of thing has some seriously...

The role of technology in the running of a company doesn’t just expand to CRMs and VOIP phones. Soon, looking after your tech will be more than just installing an antivirus or firewall, it will be more like you will be asking your computer if it is okay, and it will respond accordingly! While we may not be there just yet, here are some things that will impact on how every company does business very soon! Image Source IoT Standing for the “Internet-of-things,” this is based on the communication the machines have with each other....

Something that all business owners know with clarity is that marketing is a vital part of the whole process of keeping on top in the world of business. This is how companies survive, but there is another side to it which is not spoken of quite as often, and yet is almost more important. We are talking about the process of keeping marketing above board and legal at all times. This might actually be more difficult than you think, as there is a lot of different legal aspects which need considering in any marketing campaign. Let’s take a...

As a business owner, digital marketing should be on the top of your priority list. With the vast majority of consumers today using the internet to find new brands, products and services to purchase, a strong digital marketing campaign is a necessity if you hope to reach out to a large number of people. Whilst they are many ways in which you can carry out your digital marketing campaign, standing out from the crowd can be difficult. Here are some of the top ways to improve your company’s digital marketing campaign. Improve Your Education One...

Harassment and discrimination are two of the most commonly reported workplace offenses, and can take a number of different forms. There are a range of federal laws which prohibit harassment and discrimination against individuals on the basis of their race, religion, age or physical ability. However, just like any charge, this kind of crime can’t be punished without someone taking action. If you feel you’re being discriminated against at work, here’s some advice on what to do… Talk to your Employer Credit: Pexels When you feel...

It is not likely that your business will get into legal trouble but it can happen sometimes. It might not be something that you have done on purpose and you can get yourself into trouble in a purely innocent way. Even though it is a rare occurrence, you should still think about how you are going to deal with it if you do ever get into any legal trouble. How Businesses Get into Legal Trouble Businesses can get into trouble in a lot of different ways, usually purely by accident. These are some of the more common ones. Failing to establish...

Picture Source That may seem like a grand statement, but the planet can only be saved through individual acts towards the greater good. Perhaps your business is so preoccupied with its everyday running that it doesn’t have time to consider environmental methods, which is perfectly understandable. You need to prioritise your time. However, green solutions should definitely be a priority in the business world because they help companies save money. Now you might be a little more interested. Using less resources to save the planet means...

There is a lot of room out there for a new cleaning business to succeed. Most businesses that own offices will make use of outsourced cleaners rather than their own. There are plenty of residential jobs for those who don’t have time on hand to do their own cleaning, too. But there are plenty of cleaning businesses out there, too, so you have to make sure you polish yours to sheen that can’t be ignored. Photo sourced by blickpixel Hunt those customers When you’re going for customers, the best way is to figure out which market exactly...

What does “running a business” actually mean? Contrary to what most people think, being a boss is not ordering people around like some drill sergeant. Instead, it’s mainly about finding and solving problems to make the business better. Some entrepreneurs don’t see business in this way. Instead, they put their business problems into two categories: those that they knew that they had to solve and those which were unexpected. Entrepreneurs need to expect the unexpected, but all too often they react differently to problems that seem...