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With the speed and accessibility of modern marketing tactics, it can be easy to see new branding out and about or online, and become worried about the state of your own brand. If you feel that your brand if falling behind your close competitors, it may be time for a bit of rebranding with an emphasis on modern conventions. Here are three great ways to modernize your brand… Simplify the Vision Statement The first thing you need to do when modernizing your brand is to look at the vision statement. Part of this is linked in with how your...

All new business owners need to identify the best promotional methods. The issue is that most people won’t have a lot of money to invest during the early stages. That is why we’ve published some ideas on this page that won’t break the bank. See if any of them are suitable for your brand before pushing ahead. If you play your cards right, you could see a healthy return on the expenditure. You just need to ensure you target the right people. There is no point wasting money on putting your company in front of individuals who don’t...

Whether it’s from a seasonal slow-down, a particular customer taking their time with a payment, or just a stroke of plain bad luck, there are times where many small business owners find themselves squeezed for capital, and unable to maintain their hold on their company’s finances. If you’ve found yourself in this situation, and you’re beginning to feel the pressure, here are a few ways for small business owners to raise cash fast… Business Cash Advances Image: Hloom via Flickr.com / CC BY-SA, 401(K) 2013 There are a lot of merchant...

No business is going to be successful without an increasing base of customers that will buy into their products and services. As a business owner or someone who is trying to grow a company, you know this to be true. However, you might be a bit stumped as to how you can do that this year and beyond. Well, we’re here to help! Below, you’re going to find some of the top ways that you can increase your customer base. These methods are not going to take much effort from your side, but will seriously help you with bringing more customers...

It’s only natural for a lot of business owners to want to take an extremely hands-on approach when it comes to the day to day running of their business. After all, if your company is something that you’ve built up from the very beginning then you probably a have a serious stake in its success, both financially and emotionally. However, is that always the best thing for you or your business? In reality, it can be incredibly dangerous to put too much of yourself into anything that you do and running a business is by far one...

There’s no denying that a productive workforce is one of the main focuses for business owners. Although finding ways to achieve optimised productivity is not always easy. Knowing how to go about ensuring your staff is motivated, productive and focused takes time, so read below for our tips on how to achieve a happy and fully functioning workforce. Create the Right Environment First you need to make sure that your business is creating the best environment for your staff. Productive employees are happy in their work environment, feel...

Image Source Rebranding your business can be a risky route to go down, but at the same time, it could be completely necessary or, better yet, a huge success that sees’s you quadruple your revenue. Cough. Subway. Cough. The campaign is now only known as Jared’s campaign. Anyway, the only way to ensure your rebrand is going to be a total success, like the Top 10 according to http://www.businessinsider.com, is to make sure that you plan your attack as thoroughly as possible. You will want to create yourself a walkthrough guide that leaves...

The outside world has a direct impact on the business world. It impacts it every single day. It makes it harder. It makes it easier. It changes it. If you are a business owner then you should take heed of just how much the world outside of business is shaping the world within it. If you don’t, you are putting your business at risk of failure. You should be aware just how much the world of education impacts the world of business. The two worlds are intrinsically linked. Although one is about learning to do things, and the other is about...

If there’s one thing every business professional fears, it’s a PR disaster. Good PR is integral to the performance of your business and whether or not it will stand the test of time. One little slip-up – even one that seems minor at the time – can easily cost you your entire life’s work, and no business professional wants to watch everything they have built crash and burn. Part of the issue with a PR disaster is that the public and the media love to complain. Bad news tends to do the rounds a lot more than...

No matter what any naysayers may have to say, education is good. Education and qualifications matter. Yes, there are a lot of examples of people making a good life for themselves in business without qualifications and degrees. And yes you don’t necessarily have to be a graduate to run a business. But there are also a whole host of people who do have degrees and have made even more of a success of their life and business. There are always going to be people on both sides of the educational divide rallying for what they think is right....