Following the partnership between YouTube and National Audiovisual Institute (INA), some 57,000 video will make its way to YouTube and will be posted on the video sharing platform. This online will be phased over the next week, said a spokesman for YouTube to AFP. “This initiative reflects a common desire to make it accessible to all the French audiovisual heritage. With 800 million Internet users of all ages and nationalities who visit each month, YouTube videos, the INA shares his memory,”the statement said.
“As a public service, we aim to disseminate our images online as widely as possible, not only on Ina.fr, but also on the websites of our many partners, “said Mathieu Gallet , CEO of ‘ INA , said in the statement. ” This agreement with YouTube is fully consistent with our strategy to win new audiences, especially internationally, while maintaining full control of our editorial policy, “he added.
“Since the launch of YouTube in Europe, our teams were mobilized to forge strong partnerships and relationships that allow users to find content and videos that have marked the audiovisual history of their countries “, for his part said Christopher Muller , Director of Partnerships YouTube (Google Group) for Southern Europe, Eastern, Middle East and Africa. He said “this agreement with INA that will allow everyone access to the great moments of French television, and participating to the influence of French culture “.