According to an updated filling with the SEC, Yelp plans to list its stock on the New York Stock Exchange (NYSE) in its upcoming IPO. Yelp which previously filed for an IPO in November 2011 – an IPO projected to be as large as $100 million.
Along with this, the company also posted full-year 2011 financials, showing total revenue of $83.3 million, up 74.6% from the previous year $47.7 million in 2010, and a net loss of $16.7 million, up 74.2% from a net loss of $9.566 million in 2010.
Yelp released updated cohort analysis–that is how users continue using Yelp over time – had 66 million monthly unique visitors and 5.7 million monthly mobile users in the quarter ending in December 2011. There are 25 million total user-generated reviews on Yelp.
It also showed that for the 2005-2006 cohort – average local advertising revenue was $5.85 million, up 57%, and YOY growth in total reviews was still 53%. In the 2007-2008 cohort of 14 markets, average local ad revenue was $1.12 million, up 92%, and growth in total reviews was up 64%.
For those who do not know, Yelp, Inc. is a company that operates yelp.com, a social networking, user review, and local search web site.