Social media is a great tool to take your business to the audiences. Whether it is Pinterest, Instagram, Facebook or Twitter, you will find your kind of audience at different places. But chances are that you are already working the wheel and have your account up and running on all these mediums, and still are falling short on your viewership. Well unlike what you have been led to believe, handling social media may be easy, but keeping peoples interest is not. I like to think of all these social outlets as just tools to reach different people and just having a fabulous tool down not bring in the customers, you should know how to wield it as well.