A Startup’s Guide To E-Commerce

Posted on Jul 21 2017 - 3:15pm by Editorial Staff

If you’re a fledgling online business; you’re entering into a competitive and saturated market. However, there’s plenty of room for new companies as people are shopping online more and more. As long as you hit the ground running and have everything in place for a great start; there’s no reason your new e-commerce business won’t be a success story. The following are some key points to consider if you’re venturing into the online retail space and want to make an impact with your target audience.

Image Source

The Build-Up

Before you launch your new site; you’ll need to ensure that you’ve created a buzz among your ideal consumer audience; that way you’ll have a steady influx of traffic to your website from the get-go. Therefore you’ll need to invest your time and effort into the marketing around your new business for as long as possible before launch day. Make sure that you start with solidifying all of your social media handles, so that they represent the name of your company, and begin posted regular content.

Find out what your potential customers are reading and clicking through to online, and what the most popular things are on their daily social feeds. Take a look at five startups that are killing it with social media marketing here: https://www.entrepreneur.com/article/279120 and see how to set yourself apart from the ever-expanding crowd of new e-commerce businesses. Your audience will look forward to what you’re posting, so they’ll be there, ready to click through to your site when you tell them to.

Image Source

The Content And Customer Experience

Once you’ve launched your new company online; you’ll need to ensure that everything is ready to amplify your business, with SEO and your content, and your visitors will be suitably impressed with what they are seeing. One of the challenges of a fledgling company is being seen in all the right places, especially when it comes to Google and other search engines. Therefore, it’s a smart idea to check out those that can help you; take a look here: https://www.vtwebmarketing.com/services/seo-search-engine-optimization/ and discover how a company can analyze who you’re targeting and reach them with quality content and SEO. If your website and social channels are full of the right keywords; the right people will see your business pop up regularly, which will result in plenty of consumer traffic and transactions.

You’ll need to keep the level of your content high, and ensure that your website is a pleasure to use; easy navigation and clear call to actions are the perfect way to keep your patrons happy, and they’re likely to return to you again. Make sure each visitor is made aware of how they can contact you; e-commerce tends to be a faceless business, so it’s vital that your consumers feel welcome and cared for when they are shopping with you. Clear contact details and pop-up customer service options are a great way to build consumer trust and ensure that you gain a loyal group of brand ambassadors.

About the Author
Editorial Staff

Editorial Staff at I2Mag is a team of subject experts led by Karan Chopra.