Nobody can decisively point out the factors that make some apps so big, so overwhelmingly successful. Though it is hard to make the chemistry of factors that pave the way to such unprecedented popularity, there are few common traits among these big apps. Understanding these common traits may be helpful for your next app to aim big. In the increasingly contested apps world these common big factors are worth having attention from all and sundry.
It must solve a problem
What impels you to go for an app? In simple words to express, it serves your purpose or to put it differently it solves a problem. It addresses your concern, so you take a look at it and it solves your problem in such a way that you like it. When you like it and get accustomed to it, the app becomes irreplaceable in your scheme of things. That is the story with most successful apps that went big. While developing your app ask yourself, is it going to solve a problem or serve a purpose and then is it going to offer something that is lacking in other apps of the niche.
Easy and user friendly
This is a success quotient that hardly anybody will find unacceptable. Yes, successful apps have almost one invariable trait, they are extremely easy to navigate and find what users use it for. Often these apps lack so called technical stunts, great graphic output and so on. But they all prefer to come straight to the things you need from them. They like to call themselves purposeful rather than beautiful.
Native apps for separate platform
You often hear people reasoning on the cost advantages of cross platform app. But this one-for-all approach is not what brings success, because most apps with million and billion downloads have preferred to make separate their avatars for different platforms. Native apps for a specific platform are built to offer features utilizing the full potential of the OS, but cross platform ones cannot do so as they offer one common feature set for all platforms.
Evolve and update regularly
Most of the successful apps went big over a period of time and the feature set they started with continued to evolve and get richer. This happened because they never stopped nurturing the possibilities for a better user experience. Regular updates with enhanced features, look, interface and support made them continuously grow expectation and that is a sure trait of success. When you get inside the app store, it is more like the beginning of a lifecycle and without valuable updates from time to time it would only force people to abandon it.
Make users loyal through support
It is support that makes users feel your commitment to them. Moreover, when you reply to their queries and solve the issues you find them more loyal to your app than ever. Through support you let them express their opinions so that you can enrich the app in the future updates. Support is the bond that retains your users and all successful apps know it by experience.
Drive it for growth like a business
Successful apps never consider themselves as just extension of their website or business, but they consider it as a separate profit making venture. Like any other business you constantly need to find ways to make it more profitable, stable and booming with more users. Most successful apps have been out and loud growth story engaging all kinds of marketing tricks and professional business principles.
