TiVO, leading television services and advertising solution provider, claims that only 38 percent of their users watch live TV, whereas nearly two-third watch on-demand video or delayed TV. TiVO provides broadband OTT access to Netflix, Youtube, Hulu Plus and other video options, among which the viewership of TiVO users down to 27 percent.
As people watch less live TV, it is bit obvious that the television industry is being challenged like never before to meet the growing need of viewers. For most of the videos the people watch in US are on-demand basis, than whether it’s recorded off the air, cable, satellite, or delivered via broadband.
TiVO’s Tara Maita mentioned that the data and finding’s they get are from the combination of anonymous usage on a second-by-second basis.
TiVO is a digital video recorder (DVR) developed and marketed by TiVo, Inc. and introduced in 1999. TiVo provides an on-screen guide of scheduled broadcast programming television programs, whose features include “Season Pass” schedules which record every new episode of a series, and “WishList” searches which allow the user to find and record shows that match their interests by title, actor, director, category, or keyword. TiVo also provides a range of features when the TiVo DVR is connected to a home network, including film and television show downloads, advanced search, personal photo viewing, music offerings, and online scheduling.