I don’t want to go on a mini-rant about how awful 2016 was. Because, hey, maybe your 2016 was actually really good! Whatever you felt about it, it’s going to be over in just over a couple of weeks. And perhaps you should use this as an excuse to have a review of your digital marketing. Perhaps this department of yours needs a bit of rejuvenation going into 2017.
So how can this be accomplished? Well, the best thing you can do is stop making the mistakes you were making in 2016. They may have worked for you this year, but the future is a-coming. Don’t get left out in the cold!
Keeping that tired image
When it comes to marketing, image is pretty much everything. There are probably certain aspects of your image that you definitely want to keep. But if you’ve been working with the same one for a long time, then you may need a revamp to keep you on people’s tongues. This could be accomplished with an amazing brand redesign. Perhaps that logo could do with some updating?
Using the same practices
Your practices have gotten you this far. But the way digital marketing works is always changing. Just look at how often Google’s algorithms are changing. When you work with the right marketing agency, you can change your practices to keep up with the trends that the new year will bring.
Neglecting your competitors
Not enough businesses actually keep that close of an eye on their competitors. You’d think this would be pretty basic stuff by now, right? Even businesses that do tend to neglect one of the most important aspects of their competitors: the marketing. Make sure your marketing is responsive to the techniques of your business rivals.
Underestimating the power of being unique
Too many businesses are content to just use the practices and tricks that other businesses are using. Sometimes, this can work in your favor. After all, stepping too far away from the beaten track can be deadly. But the longer your business has been around, the more risks you can take in this regard. You’ll have forged a unique business personality. Use this in your marketing.
Ignoring new markets
Perhaps your business has found a market it’s comfortable in. But maybe your business could benefit greatly from some expertly developed marketing aimed at a new demographic? This obviously isn’t the easiest of tasks. But people may start to be looking for new businesses to work with in 2017. So don’t miss out on the opportunity to take advantage of this craving for the new. Be sure to do some careful market research beforehand, though!
Forgetting your current customers
Stepping into a new year is supposed to be about looking forward. But the point of this article isn’t to get you to abandon everything that has worked for you in the past. There are probably a lot of marketing aspects and techniques you should keep hold of. After all, you need to keep the customers you have now in mind. Don’t risk alienating them!