Why Keywords Are Very Important When It Comes To SEO?

Posted on Mar 9 2017 - 7:19pm by Editorial Staff

There are two SEO campaign processes namely off-page optimization and on-page. In case you have an organization or business with a website, you may have realized how important it is to optimize it for SE (search engines and that is exactly what SEO is designed for. According to our statistics at https://www.linksmanagement.com/how-to-find-keywords/ , every month Google receives more than 100 billion search queries across the globe from users looking for whatever info they want. In this case, if you really want your site to appear in the organic results for these queries, you must ensure that your pages are optimized for those particular phrases that are essential and related to your brand or service.

This brings us to yet another very important topic – Keyword Research! What do you understand by this? Well, this process involves looking for and picking phrases and words users are most likely to look for in search engines of their choice and which are related to whatever business, services or products your company is dealing in. for instance if your business is located in Orlando Florida, it is vital that whoever is looking for your product or services, easily locates your site in the Google’s search results.

However, as simple as it sounds, this is not just about picking the right keywords. It includes ensuring that your site and content regarding to these keywords are optimized. Failure to this, there is minimal chances of Google showing up results regarding your site to whoever is searching for your brand.

Considering that SEO techniques vary depending on content, you grab the chance and learn more regarding page optimization here https://www.linksmanagement.com/how-to-find-keywords/. As said earlier, keywords are actually an important component of SEO; why? In simple terms, unless you understand the phrases and words that are suitable for your site, you will find it a daunting task to optimize your site’s pages; neither will your content plan be able to bring in the targeted traffic and leads.

In the event that you do not get the correct set of keywords for your site and optimize it for phrases that are irrelevant to your kind of business and brand, you will get traffic alright, but not the right one for your website. This situation is not only annoying to you the owner of the site but also to your visitors who may have found themselves on a site that does not relate to what they were searching for. As such, they will definitely hit the back button and move elsewhere.

On the other hand, whenever a user finds a site that has a closely matching content with services, info or products they are looking for, chances are that they will stay on the site, dig even deeper and turn into your potential punter.

There are various tools to help you find the right keywords and enhance your SEO campaign. Well, having started the journey to keyword analysis, it is important to understand some of these tools designed for this purpose. They include:

  • Google Analytics
  • Google AdWords Keyword Tool
  • WordTracker Paid Keyword Research Tool
  • WordTracker’s Free Keyword Demand Tool

Weighing your keyword success

When trying to figure out how successful your keywords are as well as your site’s overall optimization, it is necessary to consider various factors.

  • Are your keywords letting in organic search traffic to your site?
  • Does the traffic attributed to these keywords improving conversion?
  • Is your site’s ranking high enough in search results?
  • Are your conversion objectives, keywords and traffic supported by your content strategy?

Bottom line: If “NO” is the answer to the above queries or you just don’t know what exactly to say, click on the aforementioned link and we will be most willing to discuss regarding your site and give suggestions.

About the Author
Editorial Staff

Editorial Staff at I2Mag is a team of subject experts led by Karan Chopra.