CiteGreen: Rewards Participants For Eco-Friendly Behavior

Posted on Mar 9 2012 - 2:02pm by CONTRIBUTOR

Editor’s Note: Guest Author Pratibha is a technology enthusiast interested in analysing and reporting about different technologies.

Nothing like real rewards to help induce consumers to do the right thing, and protecting the environment is any exception. Enter French CitéGreen, a site that rewards participants with points — redeemable for gifts and discounts — whenever they perform actions that are good for the environment.

Start using CitéGreen, which is now in beta version, consumers simply register for free and indicate what types of actions they’d like to have pleased — carpooling or recycling, for example. Through its partnerships with local community and relevant agencies, CitéGreen then accounts for each action automatically — for example, a microchip placed in participants’ recycling bins is used to track the volume of materials they recycle each week — and credits a corresponding number of points to users’ accounts.

Participants can then participate with each other by comparing the number of points they gather. They can also convert those points into rewards in the form of discounts or exclusive gifts offered through Paris-based CitéGreen’s local and national partners.

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