Batlow Premium Cider: Turns Waste Fruit Into Cider

Posted on Mar 9 2012 - 2:02pm by CONTRIBUTOR

Editor’s Note: Guest Author Pratibha is a technology enthusiast interested in analysing and reporting about different technologies.

Have you ever wondered converting waste fruit into cider?  If not meet this Australian enterprise that make the most of waste produce. Farmers’ co-operative Batlow Apples has begun producing Batlow Premium Cider out of its own waste fruit.

The brand has already established its environment approval by providing Australian grocers and supermarkets with homegrown Australian apples since 1922, and now it has launched Batlow Premium Cider, a 5.5 percent alcoholic drink made from the apples it deems are not good enough for the supermarket shelves.

The drink contains no concentrates or added sugars and is gluten free, which sets it apart from the majority of the commercial cider market. What’s more, Batlow Apples is already a well recognized brand in Australia, so producing the cider under the same name should require less marketing effort and spend than one would usually associate with the launch of a new alcoholic beverage.

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