You Are Browsing ‘How-To’ Category

Josh Leibowitz, partner at McKinsey & Company, wrote an opinion piece about Coca-Cola’s innovation strategy, in which he posted an interesting observation: “An important part of that success has to do with their (Coca-Cola’s) marketing investment strategy. About 70% of their investment is in “Now”, or established and successful programs; 20% goes to “new,” or emerging trends that are starting to gain traction; and 10% goes to “next,” ideas that are completely untested. This is what Coca-Cola applied to their company...

With more people than ever using cell phones on a daily basis, speculation has risen about their precise effects on a person’s body and health. Mobile phones emit radio waves which is a form of radiation energy that is absorbed by cells in the body nearest to the device. Even though scientists are still unsure what, if any risks cell phone use poses, some people are convinced that using these mobile devices causes cancer and tumor growth. In New York State, the Department of Health reported over 53,000 cases of malignant tumors between...

As we all know, not only in the private sector, but also in the commercial and professional fields, Internet is playing a very important role these days. The current e-commerce scenario hints at a drastic change in customers’ spending habits due to the countless shopping sites mushrooming on the web. The banking sector has turned into an online affair as well, with majority of bank transitions being conducted online. Such is the effect of Internet, that it’s not surprising to see even ‘Education’ turning net-savvy with majority...

If your lifelong dream is to open a successful restaurant and attain the kind of acclaim enjoyed by Jamie Oliver, Gordon Ramsay, Marco Pierre White and Heston Blumenthal, aside from tantalising customers’ taste buds, you should be prepared to meet the high standards of the health inspector. Without indulging in hyperbole, failing a health inspection has the potential to sound a death knell for your fledgling eatery if warnings are ignored, lessons aren’t learned and subsequent failures follow. As a responsible owner, then, implementing...

There’s a great deal of chat in the UK at the moment about the price of a degree. Is it fair? Will you get a job at the end of it? How will you be able to pay back that massive loan you took out for your studies? An unfortunate consequence of the discussion about the economic worth of your qualifications, be it from an online degree or a bricks and mortar university, is that it’s left the study of humanities out in the cold. While engineering or finance degrees have a clear vocational path ahead of them, and validate themselves through...

Swrve Swrve positions itself as a complete in-app marketing solution rather than just an A/B testing platform. It was designed with game developers in mind and a clear focus towards mobile game apps. From in-game revenue maximisation to gamer behavioural testing – Swrve does it all. Swrve’s dashboard is feature-rich and does an awesome job at keeping track of metrics that are relevant to your business. Its reporting dashboard is broken into two major areas: Activity (shows interactive charts of KPIs like new users, DAU, Re-engagement,...

Are your feelings real or are your ideas about wanting a real job after your internship just a program of some other person who wants more from you? That’s a funny question, but that’s just one of the many that you should face when you’re doing an internship. Your work is your life, and you’re life will have no beautiful purpose if you can’t do the dream job of yours of working with Seth MacFarlane, Joaquin Phoenix or Scarlett Johannsson in the next film with Martin Scorsese or Woody Allen. You can be one of the best supreme...

Okay, so all this while you have been staying on rent in apartments which have sometimes matched your choice, at other times they just don not. So, are you now planning to buy your dream house? Looking out for a cozy and warm haven of beauty and comfort? Well, there are certain details and pointers which are specifically important for the ones who are buying a house for the first time in their lives. And if you wish to make a smart choice which matches your preference as well as suits your budget, the deal couldn’t get any better!...

Be it calling, texting, clicking photographs, playing music or locating directions, there is approximately nothing that any handheld electronic gadget cannot accomplish in the present day. Though the use of many of such gadgets is not allowed in the classroom for obvious reasons, but there is certainly no denying of the fact that these gadgets offer innumerable benefits, even for our children. Mentioned below are 6 gadgets that offer fun, intuitive and experiential learning! Fisher Price Laugh & Learn Smart Screen Laptop You can now...

The electrifying realm of graphic design is continually evolving, so if you’re interested in a career in this fast flowing industry, you should be prepared to learn the fundamentals of the craft and keep your finger on the art’s relentless pulse. But before being let loose to create graphics for advertising, packaging, logos or websites, the budding designer should be armed with the educational knowhow gleaned from a university degree, as prospective employers are unlikely to give you a second glance without it. In reality, graphic...