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Marketing seems to be the most “fun” part of owning a business, or maybe it seems sort of glamorous thanks to shows like Mad Men. Marketing is the part of my business that can feel great because of a successful campaign or terrible because I should have just taken $500 and flushed it down the toilet. At least if I flushed it, I would have saved myself the time it took to implement said failed campaign. I’ve had my successes, but I want to share my failures so that maybe I can spare another small business owner the wasted cash and...

The Need for Managed Information Technology Services  In the twenty-first century, it is nearly impossible to run a company without Information Technology (IT) services of some kind. Even the most low-tech companies are likely to use computers for inventory or for word processing.  Most customers also expect companies to have at least a nominal Internet presence as well. At the same time, many companies are under pressure to cut costs for both staff and hardware. Through the use of managed IT services and other cities outside of Sydney...

Websites are becoming more and more important in today’s world. Every business from local cafes to nationwide retailers has one. It has even become commonplace to see an individual use a website as a convenient way to showcase his work for potential clients. On a more casual level, websites are often made to celebrate TV shows or movies. We’re coming close to a day, if we aren’t already there, where almost everyone you know will have their own website devoted to their professional or personal lives. The History of Website Construction In...

Anyone who’s ever hosted a business website knows how hard it can be to find a reliable and inexpensive host, with so many options, navigating the minefield of potential scams and poor quality servers can be almost as hard as creating the site itself. A California company called Arvixe aims to change that, though, by offering new customers their first month of service for a penny. What’s a penny buy these days? Arvixe is a relative newcomer to the hosting industry but it’s no surprise that their growth has been phenomenal....

In the business environment when everyone is bent towards getting information from the internet or attracting prospective customers for services and goods through websites and search engines, it is imperative to establish an effective strategy to convert neutral followers to potential business leads.Lead generation is a word that is often used by bloggers in this connection. What does it mean and how do the bloggers improve the lead generation?Lead generation is a marketing jargon which has now become a “run-after” internet jargon...

It’s the 3 seconds rule that dominates an email marketing industry! Your subscribers glance at an email and decide whether to engage further or just trash it out. Good design will enable the readers to keep an email in their Inbox. So, what are these 5 design mistakes that you should ideally avoid? Irrelevant Header Email Header speaks volume about its content. A consistent header image that relates to the product or business visually makes it easy for the subscribers to decide keeping an email within them. Illegible Fonts Typography...

Effective communication is one of the most important things for any business to be successful. With most businesses today being internet based, having a website is not optional. However, maintaining a website also comes with its cost, and it is essential that you ensure that you keep the cost at its possible minimum. What you need for your business website is an effective but cheap webhotel. Cheap webhosting Most people make the mistake of thinking that cheap webhotel or inexpensive webhosting means poor quality. While there is a doubt...

In this high-tech era, web design is the most significant aspect of an online business website that can make or break your business. With the increasing demand of web designing, the new treads are constantly buzzing the marketplace and heated up it with tough competition. However, most of people are unaware of basic concepts of web designing like how to enhance the design of website, mobile applications and other connected devices. In this article, we will discuss about top key trends of web designing industry. Clear and defined icons It...

If your computer has ever been attacked by a virus, then you probably already understand how important antivirus software can be. The trouble is that finding antivirus software that fits your needs can be an overwhelming task.  Dozens upon dozens of antivirus providers are out there—each offering solutions that may look like they only differ slightly, but that actually vary tremendously. To help you navigate this maze and find a solution to fit your needs, browse this list of the top five features to look for in antivirus software: What...

You wouldn’t leave your credit card details, bank account number or building society statement lying around for all to see – so why should it be any different when you are using a computer? When you use your computer to store or share your own personal and private details you should act just as you would when dealing with other confidential documents. Personal privacy and the threat of identity theft have never been more prominent in an ever-increasing tech and digital-savvy age. However, every year thousands of people fall foul...