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For most businesses, functioning technology is essential. But more often than not, technology can let you down and leave you out in the cold. Over the years, businesses have come to learn that some problems crop up more than others. Here are some of the most common IT problems you’re likely to see. Frustrated Users It’s not always the technology itself that breaks down: sometimes it’s the users. Many employees have to interact with the same technology, day in, day out. If it’s not responsive, or they keep encountering the same...

Image Source – Pixabay Search Engine Optimisation, commonly referred to as just SEO, is one of the hottest online marketing tactics currently in practice. What started as a relatively unknown niche is now more or less a necessity for any business hoping to turn a profit. If you’ve read a little about SEO, you may think that it sounds easy enough to master without spending a penny. However, as the saying goes, a little knowledge can be dangerous. Here are my best tips for the DIY approach to SEO. Keep Learning Image Source –...

So, you’ve got a marketing campaign going and everything seems to be going fine. And then suddenly a question hits you: “How does my web host affect my marketing campaigns?” This might not be something that you’ve thought about before because it didn’t seem like there would be any effect. However, the web hosting provider you use can have potentially major effects on your marketing campaigns, especially when it comes to your SEO rankings. You should be prepared to address all of the below points before you move on with your...

The world economy now is governed not only by some basic industries like agriculture or mining. Some of the industries are gaining importance than anything else. They are contributing a bigger portion in the GDP of any nation. IT industry comes at the top among all such industries. This industry includes many things, like that of application generation, database creation and monitoring, simple programming, software designing and even creating the data storage functionaries. This is a prime reason, why students are going ahead in these...

Color is important in life. People spend time designing their indoor and outdoor living spaces using color palettes that appeal to them. You choose clothing, shoes, and accessories to match the season of the year or the mood you want to convey. That’s why it’s important to spend a great deal of time thinking about the colors you should use for your website. Beyond the basic ideas about emotion and colors, there are several principles to follow. Here are five of the essential tips to use when designing your own website. Understand...

Social Cloud China, Italian PR and marketing company based in China, as part of a commercial expansion will open a new branch in Italy (Catania), on March 2017. The Italian company will represent a new marketing and communication benchmark for Italian brand in Asia and Asian brands and not in Italy, with the support, for import and export and sale offline and online of the business development company L3 with branches in Milan, Florence, Shanghai and Hong Kong. The company was formed in China in 2014 by Italian journalist Ambra Schillirò...

In today’s internet-driven world, the standard resume and cover letter are the things of past. While in order to make it actual big, you need to consider showcasing your work and expertise. And this can be done possibly by building a personal brand which highlights your accomplishments and establish credibility. The infographic below via Verisign shared the four steps which will let you build your personal brand online. ...

Sending files as well as sharing information over the Internet today is one of the most common things people do daily. Basically, it is just impossible to live in the modern world without sharing your data with people over long distance. For this reason we all are simply forced to share our data over the Internet. But the big question is if it is safe? Unfortunately the answer is “no” in most cases because professional hackers can get into any email and file sent over the Internet to get to your data without any problems. This does...

GetResponse and Hubspot are both fantastic marketing automation platforms and both can be a great help to any online marketing business. Both are feature rich, powerful tools to guide and aid you in driving your business. One has to dig a bit deeper and do a fair amount of research in order to understand the differences between the two platforms. Much will depend on the nature and structure of your business but there are certain features that may cause you to look at one in a slightly better light than the other. Let’s look at what they...

All browsers are finicky on Windows 10. You’ll find them buggy while trying to stream YouTube. Yes, when you watch videos on YouTube, you’re using a technology called streaming. The good point is that you can watch videos online (free). And the negative point is that streaming can be less than smooth. Most often your browsers crash or hang to death. And finally you’ve to close everything and start all over again. It’s frustrating. Remember: The higher the quality of the video you’re watching, the slower it...