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For industries such as automotive and fashion, online marketing investment is critical. A report by webstrategies.com discovered that, last year, the average firm spent 41 per cent of their entire advertising budget on online ads. This figure expected to grow to 45% by 2020. Social media advertising investments is expected to represent 25% of total online spending and search engine banner ads are also expected to grow significantly too – all presumably as a result of more mobile and online usage. With a clear increase in online...

Business means nothing if you don’t have marketing. Marketing is where you plan how to find customers and how to keep them, in basic terms.   According to CMO, marketing-spend in the USA is 11.2 percent of revenue. Are you dedicating that much to your marketing? If you’re in the growth stage, this may seem unreasonable.  So here are some marketing tricks that will help you get to the level where you can allocate 11.2% to your marketing, without blinking an eye! Try out these marketing hacks.  #1...

There are those among us who think that our favorite celebrities can do no wrong and that they really are just as perfect as their photoshopped social media feeds indicate. Occasionally, however, our idols will stumble, revealing themselves to be just as human as the rest of us. It seems that no amount of training and advice can prevent even the most polished celebrities from committing the occasional PR gaffe, which some poor agent will have to clean up. While no two PR fails are the same, there are some common themes of gaffe that...

The main reason why you set up a business is because you want to get customers so that you can keep your business going and growing. For a fact, you will not acquire customers if you don’t have a strategy, especially if you intend to use SEO in your digital marketing. Therefore, finding out how your target audience will find your site, the mode of communication they will prefer to engage directly with you, and the quality not content they will love to read is of utmost importance. This is what builds a solid foundation for a marketing...

This is a guest post, courtesy of Adam Steele, the founder of Loganix, a popular SEO fulfillment company located in beautiful Vancouver, British Columbia, Canada. So you want your startup to get some attention? You’re in for a lot of work, because there has never been more noise to shout over. If you want to stand out, you’ll need to be agile, active with your audience and prepared to prove your worth with defining content. Sure, that sounds hard, but it’s not as bad as it sounds. All you need is the right set of fundamentals to...

With everything going online, it can be difficult to choose whether you should promote your company via traditional methods such as print or merchandise. Although some companies may not feel they need these techniques any longer, there are still industries where this type of advertising is still a prevalent part of their business plan. Organizations that attend lots of conferences, for example, need objects and merchandise that potential customers can take away from the event to give them a little reminder about who they spoke to. For...

For any business, the main goal is always to try and increase sales as much as you possibly can. The big question, however, is how exactly to go about doing this! Online sales are booming as more and more people hit the internet to purchase the goods or services that they are looking for. Many business owners can be put off from trying to increase their sales as they think they have to make lots of drastic changes to their business. However, this is not the case at all and you can make small, gradual changes and test them out to see what...

Making as much profit as possible is the primary goal of any business activity. If you run a business, you know that this is the main perspective you have in mind when setting your strategy. There are many ways to increase sales online and offline, either by increasing your number of customers, their repeat purchases or the amount they purchase each time. By operating online, you get the opportunity to boost your sales in a cheap way and increase brand recognition. Here are four ways you can increase your online sales and use the internet...

With less people carrying cash, it’s become important for all companies to accept card payments regardless of size. However, whilst debit card is widely accepted, many businesses are still reluctant about accepting credit card. This is mostly due to the fact that the seller is charged every time there is a transaction. This is usually only a tiny fee, but some businesses still feel that they’re losing money by accepting credit card. The opposite is true – not accepting credit card could be causing you to lose out on potential customers....

The internet is a wonderful thing. Since its invention it has radicalised how we look at some of the most basic things, like communication, shopping, selling, buying, trading, and living our lives overall. But the thing that truly got hit were the traditional notions that were almost etched in stone, right till the point when the internet came and flung that rule book out of the virtual window. The one thing that has evolved drastically is marketing. No other field has seen such a leap forward or should I say branched out so much from...