Yahoo today announced via its blog post that as of July 1 next month, the Federal Trade Commission’s (FTC) amended Children’s Online Privacy Protection Act (COPPA) Rule will come into effect, aiming to protect the online privacy as well as safety for children 12 years of age and under. This means that now the children under 12 years old won’t be able to login to Yahoo by June 30 unless they have got prior consent given to them by their parents.
The company said that parents / guardians of 12 years old will soon receive an email asking for their consent to let their child to continue using Yahoo products. Parents have until August 31, 2013 to reply back to Yahoo with the required consent before the company deems the inactive accounts. If the child’s account got deleted, then data associated with the account will be deleted permanently unless it has been downloaded prior to that.