Twitter Partners With Yandex For Real-Time Search, Deal Financial Details Undisclosed

Posted on Feb 21 2012 - 10:06am by Editorial Staff

The world’s largest micro-blogging site Twitter joined hand with Russian search engine Yandex for the real-time information sharing partnership, Reuters reports. With the new agreed “joint partnership” Yandex will now show new tweets in its search results almost at the same time, as the way Twitter becomes an increasingly important source of real-time information – Twitter with its so-called firehose give access to Yandex of all public tweets, in an agreement which is similar to the one with the Microsoft’s search engine, Bing.

April Underwood, Twitter’s director of business development told Reuters, “We wanted to make sure that Twitter content can be where Twitter users are already going.” Adding, “Discovery through search is so important.” Anton Pavlov, Yandex’s blog search manager, “People share news, exchange opinions and discuss all sorts of matters in real-time all the time. This kind of information will help us enhance our search results.”

Yandex accounts for a total of about 60 percent Russian market share, ahead of Google and reached about 2.8 percent of global internet users – on the other side, Twitter has more than 100 million active users and 400 million visitors per months – with an expected valuation of $8 billion – there is no news about the financial details of the agreement.

(Image Source: Yandex, Featured Image)

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Editorial Staff at I2Mag is a team of subject experts led by Karan Chopra.